Dean Lucente, who has more than 20 years of experience managing sales, marketing and strategy for top global technology and Internet media companies, has been named Chief Revenue Officer (CRO) of Net Element (OTCQB:NETE). In this role, Lucente will oversee all sales, marketing and communications for the digital destinations publisher and Internet services provider.
Dean Lucente, Chief Revenue Officer of Net Element. (Photo: Business Wire)

Dean Lucente, Chief Revenue Officer of Net Element.(Photo: Business Wire)

Lucente has extensive executive experience and knowledge in managed services and advertising sales, as well as a strong background in monetizing Internet and technology platforms, including software as a service (SaaS) and ad-supported content platforms.

“Dean’s entrepreneurial spirit, combined with his unique knowledge and experience, including his proven track record and success driving revenues for technology start-ups and consumer-facing brands, make him an ideal fit for Net Element,” said Richard Lappenbusch, NETE’s president and COO. “Dean has a strong foundation in SaaS offerings that will help us seize potential growth in managed services surrounding the distribution of digital content. We are happy to have Dean join our team and confident that his leadership will have a significant positive impact at Net Element.”

Prior to joining Net Element, Lucente worked as CRO of Transpera, a mobile video technology start-up that was recently acquired by Tremor Media. He also worked as Vice President of Sales, Operations and Business Development at IAC, and as Director of Sales at Yahoo!. Lucente also successfully spearheaded sales initiatives that resulted in millions of dollars in new, recurring revenues for EMC and Precise Software. Moreover, he had successful experiences with the profitable acquisitions of three start-up firms focused on data storage, managed services, and SaaS offerings, specifically: Precise Software and Storage Dimensions, which were both sold in IPO’s, and Dirig Software.

“I was attracted to Net Element for its vision to unify unique content verticals by providing them with a robust technology platform that serves 3D and HD video to site visitors looking for multi-media content,” Lucente said. “I was also impressed by the company’s foundation of rich lifestyle content and the potential growth in adding premier niche communities. Net Element’s talented team has created a stack of cutting-edge technologies that improve content delivery and enrich user experiences, and I am excited to help monetize these platforms and evangelize its technologies.”

Lucente has a bachelor’s degree in business communications from John Carroll University, in University Heights, Ohio.

About Net Element

Net Element (OTCQB:NETE) is a technology services provider and Internet publisher of digital destinations powered by its rich video technologies (3D, HD and mobile). Its platform supports a network of content-driven, vertically focused applications for consumer, professional and business marketplaces. The company develops technologies, owns Internet properties and creates social communities in varied industries including motorsports, film and entertainment. These include;;; and For more information, visit

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