SAN FRANCISCO ( TheStreet) -- Early Monday, Apple ( AAPL) CEO Steve Jobs and his exec team took the stage at the Moscone West convention center in San Francisco to announce a lineup of new software products. Jobs' keynote speech, the opening ceremony to the firm's World Wide Developers' Conference, focused on the new iOS 5; Lion, the new Mac OS X; and iCloud, Apple's hotly-anticipated cloud-based service aimed to streamline access to user files on all Mac devices. Among the more interesting tidbits: iMessage, or integrated messaging across all iOS devices that includes the ability to share text, photos, videos, contacts and group messaging. Much to tech watchers' dismay, there was no word on an iPhone update -- WWDC usually serves as the launchpad for Apple's latest phone iteration. Click above to read our recap of the event, which was hosted by TheStreet's James Rogers and CIO Daniel Flax in San Francisco. --Written by James Rogers and TheStreet's CIO Daniel Flax in San Francisco, with TheStreet's tech team contributing from New York. >To follow the writers on Twitter, go to http://twitter.com/TheStreet_tech. >To submit a news tip, send an email to: firstname.lastname@example.org.