Eyefly’s collection of 41 styles including women’s and men’s frames, sunglasses, readers, and unisex options are all named after iconic streets around the world. Payner explains, “Street Style photography has become one of the strongest indicators of personal style and Tommy Ton’s striking portraiture absolutely bares that out.” She adds, “We were particularly inspired by the many different ways real people use their glasses to frame their looks; we really wanted everyone to see themselves in Eyefly.”Visit Eyefly.com to find frames you can see yourself in, and complete the many looks in your closet. About Bluefly, Inc. Founded in 1998, Bluefly, Inc. (NASDAQ Capital Market: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000, or visit www.bluefly.com, www.facebook.com/bluefly, and www.twitter.com/bluefly_com. About A + D Labs A + D Labs is a designer and manufacturer of premier fashion eyewear owned by Alessandro Lanaro who boasts over 20 years in the eyewear business. About FittingBox FittingBox provides virtual try on solutions to the eyewear industry. Exclusively designed for websites that deal with glasses, these innovative technologies address both increasing consumer demands for interactivity, and industry demands for effective online sales tools. Web users try on glasses virtually, by uploading a picture, or by using their webcam. Their virtual experience then leads to buying a pair of glasses online or in store. FittingBox counts more than 150 clients worldwide. More information can be found on www.fittingbox.com. Tags: Eyefly, Bluefly, glasses, sunglasses, readers, designer eyewear, fashion eyewear, frames, lenses, prescription glasses, A+D Labs, FittingBox, Melissa Payner, Mickey Boardman, Dani Stahl, David Thielebeule, Zandile Blay, Susie Bubble, Susie Lau
For further information and questions concerning Eyefly, please contact Emily Bungert, People’s Revolution, email@example.com.