IncrediMail Facebook Photo Albums (Graphic: Business Wire)

IncrediMail Ltd. (Nasdaq:MAIL), a digital media company that builds downloadable personal productivity consumer products, today announced that it has integrated Facebook into its email product, offering consumers access to Facebook right from their desktop.

The integration of Facebook into IncrediMail offers consumers access to their two favorite mediums, email and Facebook, in one convenient desktop location where users can connect to the people they care about, stay in touch, save time online and enhance their social connections.

Features include: the ability to read and post comments or updates directly to and from Facebook; automatic address book synchronization with Facebook friends; one click upload of photos to Facebook; download and search of Facebook photo albums; and easy viewing of friends’ thumbnail photos from the friends view. Simple to use search features are also built into IncrediMail to help make navigating Facebook a little easier.

“This is the first step in evolving IncrediMail into a multi-purpose communications product. Based on our consumer research we identified a need from our users, primarily consumers over the age of 40, who said they wanted help making social networking easier to use,” said Josef Mandelbaum, IncrediMail’s CEO. “We are proud to be one of the first email products to integrate Facebook in such a manner and provide our users a simple, safe and fun Facebook interaction right from the desktop.”

A beta version of the IncrediMail-Facebook integration was released in mid April and based on early results we expect to have over 20 million posts to Facebook in the first year. Additional product enhancements will be released in the coming months.

To download the latest version of IncrediMail click here: http://www.incredimail.com/english/splash/emailwithfacebook.aspx

About IncrediMail Ltd.

IncrediMail Ltd. (NASDAQ:MAIL) is a digital media company that builds downloadable consumer applications. The company’s award winning e-mail product, IncrediMail Premium, is sold in over 100 countries in 10 different languages. Other products include, HiYo a graphic add-on to instant messaging software and Magentic, a wallpaper and screensaver software.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6739132&lang=en

Copyright Business Wire 2010

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