(Article on Starbucks raising coffee prices updated with additional information.)
SEATTLE ( TheStreet) -- Starbucks ( SBUX) announced a 17% price hike in bagged coffee, underscoring the pressure coffee retailers are facing as Arabica coffee bean futures continue to trade near decades-long highs.
For Starbucks, the move to raise prices comes as somewhat of a surprise since the coffee shop chain said earlier this month it had already contracted its coffee purchases for the remainder of fiscal 2011, locking in its costs. Starbucks said the price hikes will be applied to bagged coffee sold at its cafes in the U.S., effective July 12. It was the first price increase on café-sold bagged coffee in two years. In March Starbucks hiked the price of bagged coffee sold at supermarkets by 12%.
Borders requested to end its licensing agreement with Seattle's Best, arguing that it can reduce costs and increase profit by operating its own store cafes. Starbucks's Seattle's Best asked the U.S. bankruptcy court judge in Manhattan to reject the request, saying the bookstore operator was not entitled to cancel the agreement while continuing to use the Seattle's Best trademarks and products. On Tuesday,
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