(Ronald McDonald retiring article and poll updated with news of McDonald's latest Happy Meal advertisements.)
NEW YORK ( TheStreet) -- McDonald's ( MCD) is once again under scrutiny for its marketing practices, only this time it's not just about the
McDonald's CEO Jim Skinner, speaking at the company's annual shareholder meeting last week, insisted that "Ronald McDonald is going nowhere." Golden Arches shareholders agreed, also rejecting the proposal that it assess its "policy responses to public concerns regarding linkages of fast food to childhood obesity, diet-related diseases and other impacts on children's health." Just 6% of shareholders voted in favor of the proposal. McDonald's does allow healthier substitutions in its Happy Meals, such as offering milk or juice instead of soda, and offering sliced apples with caramel sauce and chicken nuggets instead of French fries and hamburgers. The published letter conceded that "the contributors to today's (health) epidemic are manifold and a broad societal response is required. But marketing can no longer be ignored as a significant part of this massive problem."
Not only is Ronald McDonald not going anywhere, McDonald's just launched a new set of TV commercials advertising Happy Meals as fun and seemingly healthful -- with detailed 3-D cartoons and animations. You can watch two of the new commercials here:
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