DALLAS, May 17, 2011 /PRNewswire/ -- Entrust, Inc., a global leader in securing online identities and information, made its presence felt at Cards Middle East 2011 exhibition held at ADNEC in Abu Dhabi, United Arab Emirates, May 17-18. Entrust President and CEO Bill Conner hosted a lunch Tuesday for conference attendees comprised of senior executives within retail banks, telecom operators and government agencies where he discussed the growing need for securing today's open networks. "Today's security is not just about people. Today's identities include kiosks, servers, mobile devices, ATMs and even power meters," said Entrust President and CEO Bill Conner. "True security and trust begins with knowing who or what is on the other end of a transaction and assigning the proper risk level to an identity or a transaction. Username and password, tokens and smartcards all have a place in today's infrastructure; it is all about the right level of security for that transaction that matters." >> Read Now: Transcript of Conner's Speech at Cards Middle East 2011 The Cards Middle East 2011 is a two-day conference and is the largest gathering of retail banks, telecom operators, retailers and government. More than 60 expert speakers present on their secrets for maximizing revenues from card portfolios, capitalizing on new payment infrastructure and implementing new countermeasures to combat fraud. In addition, Entrust territory manager Jeremy Boorer led a 4 p.m. session in the Digital ID World Theatre discussing the development and integration of smartcard technology and digital IDs allowing for physical and logical access convergence in the enterprise. This approach helps reduce complexity and cost while improving security. Entrust enables organizations to layer security — according to access requirements or the risk of a given transaction — across diverse users and applications. Entrust's authentication capabilities include username and password, IP-geolocation, device, questions and answers, out-of-band one-time passcode (delivered via voice, SMS or e-mail), grid and eGrid cards, digital certificates (in software or on smart cards/USB Tokens) and a range of one-time-passcode tokens, including Entrust IdentityGuard Mobile.