eLong, Inc. (LONG)

Q1 2011 Earnings Conference Call

May 16, 2011 8:00 p.m. EDT

Executives

Mike Doyle – CFO

Guangfu Cui – CEO

Analysts

Eddie Leung – Merrill Lynch

Ming Zhao – SIG

Fawne Jiang – Brean Murray

Wendy Huang – Royal Bank of Scotland

Question-and-Answer Session

Operator

Okay, our first question is from Eddie Leung of Merrill Lynch. Your may now ask your question, sir.

Eddie Leung – Merrill Lynch

Hey, good morning, Guangfu and Mike. Thank you for taking my questions. I have a couple of questions. The first one is regarding international flights. You mentioned that in this quarter you guys were helped by the mix of ships to international flights. So just wondering how much percentage of ticketing sales would be related to outbound. And then I also have follow-up questions on some of the operating metrics regarding your strategy of going online. Could you share with us the percentage of transactions done online in the quarter, and then the percentage of payment, non-cash payment? Thank you.

Mike Doyle

Eddie, this is Mike. On the international air side, while we're seeing mixed ships into the international businesses, it's still quite small as a percentage of the total. We're seeing just over 5% of our segment volume coming in from international transactions [inaudible].

Guangfu Cui

Eddie, this is Guangfu. Let me take your question regarding the mix of website versus call center. And in the first quarter our hotel bookings over the website is about approximately 50% of our total hotel business. And we do predict that in the second quarter we will see more than 50% of hotel bookings coming from our website.

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