About Studio Moderna GroupFounded in 1992, Studio Moderna is the leading multi-channel e-commerce and direct to consumer platform in the fast growing markets of Central and Eastern Europe (CEE), Russia and Turkey. The Company's platform targets over 400 million consumers in 21 countries and incorporates a vertically integrated, multi-channel sales, media, marketing and distribution model making Studio Moderna the ideal partner for brands aiming to reach its fast-growing markets. Studio Moderna develops and adapts product offerings to meet local market needs and employs its proven platform to market and sell proprietary and third party products to consumers. To learn more about Studio Moderna, see: www.studio-moderna.com. About General Atlantic GENERAL ATLANTIC is a leading global growth equity firm providing capital and strategic support for growth companies. GA combines a collaborative global approach, sector specific expertise, long-term investment horizon and a deep understanding of growth drivers to partner with great management and build exceptional businesses worldwide. Established in 1980, GA manages approximately $17 billion in capital and has more than 75 investment professionals based in Greenwich, New York, Palo Alto, London, Dusseldorf, Hong Kong, Beijing, Mumbai and Sao Paulo. For further information and a listing of GA's public and private portfolio companies, see: www.generalatlantic.com. About Insight Founded in 1995, Insight Venture Partners is a leading growth-oriented, entrepreneur-focused private equity and venture capital firm focused on expansion and late stage investments in the global software, Internet and data services industries. With over $5 billion raised since inception for minority and majority investments, a team of experienced software and Internet investors, a large network of technology experts and a dedicated group of operating executives, Insight provides strong support to its portfolio to help management build extraordinary businesses. Headquartered in New York, Insight invests a significant percentage of its capital globally. www.insightpartners.com About Templeton Templeton Strategic Emerging Markets Fund III ("TSEMF III"), a Limited Duration Company incorporated in the Cayman Islands and available only to institutions and sophisticated investors makes strategic investments throughout emerging markets. TSEMF III is managed by Templeton Asset Management Ltd ("TAML"), which has 15 offices located throughout emerging markets. TAML's emerging markets investment team is headed by Dr. Mark Mobius and manages approximately US$50 billion as of March 31, 2010. TAML is a subsidiary of Franklin Resources, Inc. (FRI) (NYSE: BEN), a global investment management organization operating as Franklin Templeton Investments. The San Mateo, California-based company has more than 50 years of investment experience and approximately $703 billion in assets under management as of 31 March 2011. About JH Partners JH Partners is a San Francisco-based private equity firm focused on investments in growth-oriented middle-market consumer products and services companies. JHP distinguishes itself among private equity firms in that each of its principals has senior-level operating experience building middle-market consumer-related businesses and brands. JH Partners currently manages approximately $1 billion in private equity commitments across three funds. www.jhpartners.com Media Contacts: MHP Communications (on behalf of Studio Moderna) Robert Roessler firstname.lastname@example.org+44 20-3128-8592 For General Atlantic Pat Hedley email@example.com +1 203-629-8658 MHP Communications (on behalf of General Atlantic) Shona Prendergast firstname.lastname@example.org +44 20-3128-8584 For Insight Venture Partners Erica Harris email@example.com+1 212 230 9276 For Templeton Strategic Emerging Markets Fund III Bill Weeks, Franklin Templeton Investments firstname.lastname@example.org +1 212 632-3204 SOURCE Studio Moderna Holdings B.V.