6. CBS Corp. ( CBS) Company Profile: CBS is a mass-media company with operations in entertainment, cable networks, publishing and local broadcasting. Among the assets owned by CBS are Simon & Schuster, Showtime Networks, CBS Television Studios, CNET Networks and CBS Radio. Current Share Price: $27.30 (May 11) Potential Upside: 14% based on a price target of $31 Morgan Stanley's Take: Analyst Benjamin Swinburne raised estimates and the price target on CBS after the media company topped first-quarter estimates. Swinburne says CBS is benefitting from cost discipline, strength in advertising and finding new ways to make money off existing content. CBS is also transforming its business toward greater recurring subscription and license fees, Swinburne writes.