TheStreet ( NASDAQ: TST), a leading digital financial media company, today reported financial results for the first quarter of 2011. The Company reported revenue of $14.1 million, a net loss of $(2.6) million and Adjusted EBITDA (1) of $(0.5) million for the quarter.

“We are pleased to start the year on such strong footing, with Marketing Services revenue up 19% year-over-year and Premium Services bookings up 15% year-over-year,” said Daryl Otte, the Company’s Chief Executive Officer. “We feel these results are a validation of our decision in 2010 to make significant investments in our business to support its growth and build long-term value.

“Our advertising sales pipeline remains solid, thanks both to the strong results we achieved at the end of last year in the annual ‘upfront’ sales cycle with our core advertisers, and to the efforts of our experienced direct sales teams to expand into non-endemic advertising categories. We continue to focus on growing the size of audience and volume of traffic for our network, while maintaining the quality of both, and are pleased with the progress being made.

“We also have continued to expand the quality and scope of our Premium Services offerings. Subscription counts are at a three-year high, following sequential growth in seven out of the last eight quarters. Moreover, our monthly churn rate continues to improve, reaching a two-year low of 3.4%. We are very proud of the consistency of improvement in our largest line of business and feel it is a direct result of investments we made in recent quarters in upgrading our team, our technology and our services,” said Mr. Otte.

Financial Highlights of First Quarter 2011

The Company’s ongoing businesses (2) recorded revenue of $14.1 million in the first quarter of 2011, an increase of 7% as compared to the first quarter of 2010. Including revenue from the Company’s former businesses (2), the Company’s revenue increased 5% in the first quarter as compared to the 2010 period.
  • Marketing Services revenue was $4.5 million in the first quarter of 2011, an increase of 19% compared to the prior year period.
  • Average monthly unique visitors to the Company’s network of sites for the first quarter of 2011, as measured internally, were up over 30% as compared to the prior year period.
  • Premium Services bookings increased 15% in the first quarter of 2011 as compared to the prior year period.
  • Premium Services revenue from ongoing businesses was $9.6 million in the first quarter of 2011, an increase of 2% compared to the prior year period. As the majority of the Company’s Premium Services products are sold on an annual subscription basis, Premium Services revenue is largely a function of prior period bookings.
  • The average number of paid subscriptions reached 92,228 in the first quarter of 2011, compared to an average of 86,541 in the first quarter of 2010, an increase of 7%.
  • Churn declined to 3.4% in the first quarter of 2011, compared to 3.8% in the first quarter of 2010 and 3.6% in the fourth quarter of 2010.

Operating expenses for the Company’s ongoing businesses in the first quarter of 2011 were $17.0 million, an increase of 15% as compared to the prior year period. The increase in operating expenses for the Company’s ongoing businesses is primarily a result of a $1.2 million increase in sales and marketing expense, a $0.8 million increase in cost of services expense, and a $0.6 million increase in depreciation and amortization, in the first quarter of 2011 as compared to the 2010 period. General and administrative expenses related to the Company’s ongoing businesses decreased $0.4 million in the quarter as compared to the prior year period. On a sequential basis, operating expenses increased 2%, as the Company’s previously-discussed program of investment that commenced during the second quarter of 2010 had largely reached maturity by year-end.

The Company had a net loss of $(2.6) million in the first quarter of 2011 from its ongoing businesses, as compared to a net loss of $(1.4) million from such ongoing businesses in the prior year period. Including the former businesses, the Company reported a net loss of $(2.6) million in the first quarter of 2011 as compared to a net loss of $(1.4) million in the 2010 period. The Company reported basic and diluted net loss per share attributable to common stockholders of $(0.09) and $(0.09), respectively, in the first quarter of 2011, as compared with $(0.05) and $(0.05), respectively, in the prior year period. Adjusted EBITDA for the Company’s ongoing businesses was $(0.5) million in the first quarter of 2011, as compared to $0.6 million in the prior year period.

The Company ended the quarter with cash and cash equivalents, restricted cash and marketable securities of $75.5 million, a decrease of $3.0 million as compared to December 31, 2010. The decrease was primarily the result of a $4.3 million reduction of aggregate accrued expenses and accounts payable, including the payment of annual cash incentives for 2010 and a decline in days payable outstanding, offset in part by an increase in deferred revenue. Capital expenditures were $0.5 million for the quarter.

The Company notes that at its upcoming annual meeting of stockholders on May 26, stockholders are being asked to approve the change of the Company’s name to TheStreet, Inc. This change would be a further step in the recent refreshing of the Company’s brand and corporate identity, which has included the introduction of a distinctive, modern graphic identity system and logo designed with the help of a top brand consultant, and a change of the Company’s ticker symbol and corporate web address.

Conference Call Information

TheStreet will announce its financial results for the first quarter ended March 31, 2011, today, at 4:30 p.m. EDT.

To participate in the call, please dial 800-215-2410 (domestic) or 617-597-5410 (international). The passcode for the call is 31074304. This call is being webcast and can be accessed on the Investor Relations section of TheStreet website at www.t.st.

An audio replay of the conference call also will be available approximately two hours after the conclusion of the call. The audio replay will remain available until Thursday, May 12, 2011 at 7:30 p.m. EDT and can be accessed by dialing 888-286-8010 (domestic) or 617-801-6888 (international) and entering the replay passcode 41246923. A replay of the webcast will be available approximately two hours after the conclusion of the call and remain available for approximately 90 calendar days.

About TheStreet

TheStreet.com, Inc. is a leading digital financial media company that distributes its content through online, social media, tablet and mobile channels. The Company’s brands include: TheStreet, RealMoney Silver, Stockpickr, Action Alerts PLUS, Options Profits, ETF Profits, MainStreet and Rate-Watch. For more information on TheStreet’s business, visit www.t.st. For financial and business news, actionable trading ideas, stock quotes and more, visit TheStreet.com via your web browser, follow TheStreet on Facebook and Twitter, visit TheStreet.mobi from your mobile device and access TheStreet through all major tablet platforms.

(1) To supplement the Company’s financial statements presented in accordance with generally accepted accounting principles (“GAAP”), TheStreet.com, Inc. uses non-GAAP measures of certain components of financial performance, including “EBITDA” and “Adjusted EBITDA”. EBITDA is adjusted from results based on GAAP to exclude interest, income taxes, depreciation and amortization. This non-GAAP measure is provided to enhance investors’ overall understanding of the Company’s current financial performance and its prospects for the future. Specifically, the Company believes that the non-GAAP EBITDA results are an important indicator of the operational strength of the Company’s business and provide an indication of the Company’s ability to service debt and fund capital expenditures. EBITDA eliminates the uneven effect of considerable amounts of noncash depreciation of tangible assets and amortization of certain intangible assets that were recognized in business combinations. Adjusted EBITDA further eliminates the impact of noncash stock compensation and impairment expenses, restructuring charges and other non-standard one-time charges. A limitation of these measures, however, is that they do not reflect the periodic costs of certain capitalized tangible and intangible assets used in generating revenues in the Company’s businesses. Management evaluates the investments in such tangible and intangible assets through other financial measures, such as capital expenditure budgets and investment spending levels. The Company believes that this non-GAAP financial measure is an important indicator of the Company’s financial results because it gives investors a view of the Company’s ability to generate cash.

The above information with respect to the Company’s ongoing businesses is presented as a non-GAAP measure for illustrative purposes regarding the exclusion of the former businesses. These excluded results are not meant to represent a reflection of the operating activities of the divested B&I Business (defined below) as if on a fully stand-alone basis. The B&I Business historically was not considered an operating segment and management did not measure and maintain certain separate discrete financial information, including cash flows, for the B&I Business.

The above measures should be considered in addition to results prepared in accordance with GAAP, but should not be considered a substitute for, or superior to, GAAP results. The non-GAAP measure included in this press release has been reconciled to the nearest GAAP measure.

(2) The Company’s ongoing businesses exclude (i) the banking and insurance ratings business (“B&I Business”) of TheStreet Ratings, which the Company divested in May 2010; and (ii) revenue derived from the global research legal settlement that expired in July 2009 (collectively, the “former businesses”).

All statements contained in this press release other than statements of historical facts are deemed forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties, including those described in the Company’s filings with the Securities and Exchange Commission, that could cause actual results to differ materially from those reflected in the forward-looking statements. All forward-looking statements contained herein are made as of the date of this press release. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, the Company cannot guarantee future results or occurrences. The Company disclaims any obligation to update these forward-looking statements, whether as a result of new information, future developments or otherwise.
THESTREET.COM, INC.
CONSOLIDATED BALANCE SHEETS
 
ASSETS   March 31, 2011   December 31, 2010
Current Assets:
Cash and cash equivalents $ 21,535,579 $ 20,089,660
Accounts receivable, net of allowance for doubtful
accounts of $246,063 at March 31, 2011 and $238,228 at
December 31, 2010 6,555,427 6,623,261
Marketable securities 30,425,611 26,502,945
Other receivables 599,099 663,968
Prepaid expenses and other current assets   1,860,932     1,785,007  
Total current assets 60,976,648 55,664,841
 
Property and equipment, net of accumulated depreciation
and amortization of $14,055,066 at March 31, 2011
and $12,845,359 at December 31, 2010 10,168,978 10,887,732
Marketable securities 21,896,799 30,302,428
Other assets 244,559 243,611
Goodwill 24,057,616 24,057,616
Other intangibles, net 6,322,546 6,725,462
Restricted cash   1,660,370     1,660,370  
Total assets $ 125,327,516   $ 129,542,060  
 
LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
Accounts payable $ 1,108,951 $ 2,455,894
Accrued expenses 4,992,818 8,239,064
Deferred revenue 19,915,459 17,431,381
Other current liabilities 207,481 184,328
Liabilities of discontinued operations   1,230     1,871  
Total current liabilities 26,225,939 28,312,538
Deferred tax liability 288,000 288,000
Other liabilities   4,066,922     2,948,181  
Total liabilities   30,580,861     31,548,719  
 
Stockholders' Equity:
Preferred stock; $0.01 par value; 10,000,000 shares
authorized; 5,500 shares issued and 5,500 shares
outstanding at March 31, 2011 and December 31, 2010;
the aggregate liquidation preference totals $55,000,000 as of
March 31, 2011 and December 31, 2010 55 55
Common stock; $0.01 par value; 100,000,000 shares
authorized; 38,108,171 shares issued and 31,915,555
shares outstanding at March 31, 2011, and 37,775,381
shares issued and 31,667,600 shares outstanding at
December 31, 2010 381,082 377,754
Additional paid-in capital 270,403,889 270,644,658
Accumulated other comprehensive income 197,643 331,311
Treasury stock at cost; 6,192,616 shares at March 31, 2011
and 6,107,781 shares at December 31, 2010 (10,712,371 ) (10,478,838 )
Accumulated deficit   (165,523,643 )   (162,881,599 )
Total stockholders' equity   94,746,655     97,993,341  
 
Total liabilities and stockholders' equity $ 125,327,516   $ 129,542,060  
 
THESTREET.COM, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
 
  For the Three Months Ended March 31,
2011   2010
Net revenue:
Premium services $ 9,609,501 $ 9,694,582
Marketing services   4,511,380     3,805,775  
Total net revenue   14,120,881     13,500,357  
 
Operating expense:
Cost of services 6,959,048 6,369,662
Sales and marketing 4,370,773 3,245,557
General and administrative 4,008,666 4,436,275
Depreciation and amortization   1,620,849     1,044,433  
Total operating expense   16,959,336     15,095,927  
Operating loss (2,838,455 ) (1,595,570 )
Net interest income 198,027 176,595
Other income   -     20,374  
Loss from continuing operations before income taxes (2,640,428 ) (1,398,601 )
Provision for income taxes   -     -  
Loss from continuing operations (2,640,428 ) (1,398,601 )
Discontinued operations:
Loss from discontinued operations   (1,616 )   (18,943 )
Net loss (2,642,044 ) (1,417,544 )
Preferred stock cash dividends   96,424     96,424  
Net loss attributable to common stockholders $ (2,738,468 ) $ (1,513,968 )
 
Basic and diluted net loss per share:
Loss from continuing operations $ (0.09 ) $ (0.05 )
Loss from discontinued operations   (0.00 )   (0.00 )
Net loss (0.09 ) (0.05 )
Preferred stock dividends   (0.00 )   (0.00 )
Net loss attributable to common stockholders $ (0.09 ) $ (0.05 )
 
Weighted average basic and diluted shares outstanding   31,880,600     31,496,139  
 
THESTREET.COM, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
 
  For the Three Months Ended March 31,
2011   2010
Cash Flows from Operating Activities:
Net loss $ (2,642,044 ) $ (1,417,544 )
Loss from discontinued operations   1,616     18,943  
Loss from continuing operations (2,640,428 ) (1,398,601 )
Adjustments to reconcile loss from continuing operations
to net cash (used in) provided by operating activities:
Stock-based compensation expense 721,115 591,191
Provision for doubtful accounts 53,142 (41,295 )
Depreciation and amortization 1,620,849 1,044,433
Deferred rent 335,737 343,913
Gain on disposal of equipment - (20,600 )
Changes in operating assets and liabilities:
Accounts receivable (17,429 ) 1,395,804
Other receivables 96,990 8,619
Prepaid expenses and other current assets (75,925 ) (74,679 )
Other assets (9,173 ) -
Accounts payable (1,346,943 ) (54,174 )
Accrued expenses

(2,925,746
) (2,856,383 )
Deferred revenue

2,947,216
1,519,370
Other current liabilities 22,519 (3,439 )
Other liabilities  

-
    15,167  
Net cash (used in) provided by continuing operations (1,218,076 ) 469,326
Net cash used in discontinued operations   (2,257 )   (18,630 )
Net cash (used in) provided by operating activities   (1,220,333 )   450,696  
Cash Flows from Investing Activities:
Purchase of marketable securities (9,172,053 ) (35,800,533 )
Sale of marketable securities 13,521,347 4,431,838
Capital expenditures (490,953 ) (423,367 )
Proceeds from the sale of fixed assets   -     22,500  
Net cash provided by (used in) investing activities   3,858,341     (31,769,562 )
 
Cash Flows from Financing Activities:
Cash dividends paid on common stock (862,132 ) (837,327 )
Cash dividends paid on preferred stock (96,424 ) (96,424 )
Purchase of treasury stock   (233,533 )   (54,309 )
Net cash used in financing activities   (1,192,089 )   (988,060 )
Net increase (decrease) in cash and cash equivalents 1,445,919 (32,306,926 )
Cash and cash equivalents, beginning of period   20,089,660     60,542,494  
Cash and cash equivalents, end of period $ 21,535,579   $ 28,235,568  
 

Supplemental disclosures of cash flow information:
 
Cash payments made for interest $ -   $ 1,478  
Cash payments made for income taxes $ -   $ -  
 
THESTREET.COM, INC.
SCHEDULE OF PRO FORMA ADJUSTMENTS AND RECONCILIATION TO ADJUSTED EBITDA
 
  For the Three Months Ended March 31, 2011   For the Three Months Ended March 31, 2010

As Reported
 

Pro FormaAdjustments
 

Pro FormaResults

As Reported
 

Pro FormaAdjustments
 

Pro FormaResults
Net revenue:
Premium services $ 9,609,501 $ 2,000 $ 9,607,501 $ 9,694,582 $ 265,305 $ 9,429,277
Marketing services   4,511,380     -   4,511,380     3,805,775     -     3,805,775  
Total net revenue   14,120,881     2,000   14,118,881     13,500,357     265,305     13,235,052  
Operating expense:
Cost of services 6,959,048 - 6,959,048 6,369,662 245,687 6,123,975
Sales and marketing 4,370,773 - 4,370,773 3,245,557 28,613 3,216,944
General and administrative 4,008,666 - 4,008,666 4,436,275 16,837 4,419,438
Depreciation and amortization   1,620,849     -   1,620,849     1,044,433       1,044,433  
Total operating expense   16,959,336     -   16,959,336     15,095,927     291,137     14,804,790  
Operating loss $ (2,838,455 ) $ 2,000 $ (2,840,455 ) $ (1,595,570 ) $ (25,832 ) $ (1,569,738 )
 
Net loss $ (2,642,044 ) $ 2,000 $ (2,644,044 ) $ (1,417,544 ) $ (25,832 ) $ (1,391,712 )
 
 
Net loss $ (2,642,044 ) $ 2,000 $ (2,644,044 ) $ (1,417,544 ) $ (25,832 ) $ (1,391,712 )
Net interest income (198,027 ) - (198,027 ) (176,595 ) - (176,595 )
Depreciation and amortization   1,620,849     -   1,620,849     1,044,433     -     1,044,433  
EBITDA (1,219,222 ) 2,000 (1,221,222 ) (549,706 ) (25,832 ) (523,874 )
Noncash compensation 721,115 - 721,115 591,191 - 591,191
Other income - - - (20,374 ) - (20,374 )
Transaction related costs   20,000     -   20,000     544,911     -     544,911  
Adjusted EBITDA $ (478,107 ) $ 2,000 $ (480,107 ) $ 566,022   $ (25,832 ) $ 591,854  
 

Note: Pro forma adjustments for 2011 exclude TheStreet Ratings revenue from global research. Pro forma adjustments for 2010also exclude the Company's May 2010 divestiture of our Banking and Insurance Ratings product line.

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