BOSTON ( TheStreet) -- In 1967, British rockers The Who released The Who Sell Out, a concept album that divided its tracks with jingles and commercials -- including one for Heinz ( HNZ) Baked Beans.
Today, selling out is a bit more seamless. Product placement, a mainstay of movies and TV shows, has wedged itself into the lyrics of popular songs. In many cases, brand-name dropping is an artistic choice. Janis Joplin's pleas for a Mercedes Benz, Paul Simon's memories of Kodachrome and any number of cars mentioned by the Beach Boys, for instance. Increasingly, companies are trying to pay performers for shout-outs. It is also no mystery that some singers and rappers do it willingly, fishing perhaps for an endorsement deal. Sometimes it is far more innocent: the need to complete a rhyme or use a familiar point of reference. The following are 10 brands, and performers, who have benefited from corporate shout-outs: