By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Friday, April 29, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Urstadt Biddle Properties (UBP) Biddle Willing L PR,COO
22,300 $379,100
Tesoro Logistics (TLLP) Goff Gregory James CEO,DIR 10,000 $237,500
Philip Morris Intl (PM) Marchionne Sergio DIR 1,100 $75,537
Washington Trust Bancorp (WASH) Bowen John J DIR 3,000 $69,705
Tesoro Logistics (TLLP) Anderson Phillip M PR,DIR 2,100 $50,012
Synovus Financial (SNV) Purcell J Neal DIR 20,000 $49,710
Eternal Energy (EERG) Rudisill McAndrew BO 102,138 $38,812
Sonosite (SONO) Smith Marcus Y VP,CFO 1,000 $34,658
Sonosite (SONO) Hauser Robert G Md DIR 1,000 $34,040
Nara Bancorp (NARA) Broidy Steven David DIR 3,000 $29,363
Travelzoo (TZOO) Azzurro Capital BO 180,000 $15,557,400
Complete Production Svs (CPX) Hamm Harold DIR 260,654 $8,783,492
Illinois Tool Works (ITW) McCormack Robert C DIR 62,100 $3,605,613
Douglas Emmett (DEI) Emmett Dan A CB,DIR
140,000 $2,844,800
Apollo Group (APOL) Sperling John G CB,DIR
65,000 $2,619,747
Ameristar Casinos (ASCA) Par Capital Mgt BO 131,074 $2,563,666
Destination Maternity (DEST) Mill Road Capital BO 102,491 $2,548,972
Crown Castle Intl (CCI) Moreland W Benjamin PR,CEO 50,000 $2,200,765
Western Refining (WNR) Foster Paul L CB,DIR
127,500 $2,162,267
Johnson Controls (JCI) McDonald R Bruce VP,CFO 50,000 $2,053,630

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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