No. 3: Volkswagen Eos
DETROIT ( TheStreet) -- When it comes to buying cars, there is no such thing as gender equality. Men go for looks, while women go for practicality, according to a study of about eight million 2010 retail car-buying transactions by TrueCar.com. Besides favoring fuel efficiency, women also seem to like imports. Four of the top five vehicles with the highest percentage of female buyers were imports; the only exception was the Jeep Compass. >>5 Vehicles Men Buy the Most By contrast, of the top five vehicles with the highest percentage of male buyers, three were GM ( GM) products and one was the Ford ( F) F Series pickup. "The study shows that women car buyers are more cost-conscious and purchased fuel-efficient vehicles," said TrueCar analyst Jesse Toprak. "Male buyers were completely the opposite, purchasing vehicles that were either big and brawny, like a large truck, or chose a high-priced, high-performance vehicle." Here are the top five women's choices, as measured by percentage of retail buyers in 2010.
No. 5: Jeep Compass
The Compass is the only car made by one of the Detroit Three that made the list. TrueCar said 54.3% of Compass retail buyers in 2010 were women, and their average discount from the manufacturer's suggested retail price was 8%.
No. 4: Volvo S40
The car with the fourth-highest percentage of women buyers is the Volvo S40. On the list of brands with the biggest percentage of female buyers, Volvo is 14th with 42.6%. First is Mini, with 47.9%. Mini recently signed a marketing deal with the rock group Kiss . We aren't sure if that attracts more men, more women, or what, but Gene Simmons told us that "if Kiss is involved, the marketplace and the media are interested." Bring it on. TrueCar said 54.5% of Volvo S40 retail buyers were women, and their average discount from the manufacturer's suggested retail price was 6%.
No. 2: Nissan Rogue
Among brands, at 45.5%, Nissan has the fourth-highest percentage of female buyers. Among the top 22 vehicles listed by TrueCar, Nissan has three, including the Versa and the Sentra -- as well as the Rogue. TrueCar said 56.3% of Rogue buyers were women, and their average discount from the manufacturer's suggested retail price was 8%.
No. 1: Volkswagen Beetle
Volkswagen Beetle, once a symbol of the baby boom generation's independence from Detroit, has emerged as the favorite car of female buyers. With two cars in the top five preferred by women, Volkswagen seems to have answered the age-old question, "What do women want?" Perhaps the cool names, such as Eos and Tiguan, play a part. In any case, TrueCar said 60.6% of Beetle buyers were women, and their average discount from manufacturer's suggested retail price was 2%. -- Written by Ted Reed in Charlotte, N.C. >To contact the writer of this article, click here: