BOSTON (TheStreet) -- You've probably seen the ads. A mom and dad, camcorder in hand, surprise their kids: They are off to Disney World.The peals of laughter and squeals of joy are real in a way paid actors might not easily mimic. The shaky, average-quality video adds to the aura of reality. For many, the "home movie" approach achieves its intent: to make watchers imagine the reaction their own kids will have.
|Disney is among the giant corporations looking to average folks for advertising content.|