Apartment Guide, a leading resource for apartments for rent nationwide, announced that its new “Search with Friends” website functionality is now available for users. This industry first helps consumers engaged in the apartment search process as well as apartment communities looking to better leverage social media tools and reach the more than 150 million people in the United States who are currently accessing Facebook. Consumers looking for apartments on ApartmentGuide.com will have the opportunity to invite their Facebook friends to join them in their apartment search. Once the invitation is sent, Facebook users have the ability to add friends and form a search group, look for and save favorite apartments for rent, and add apartments to their My Favorites section on ApartmentGuide.com. Once a user saves the apartment to the My Favorites section, others in the apartment search group will see it in their Facebook activity feeds and will also be able to comment on the property. The “Search with Friends” functionality also provides roommates an easy, quick method to search for apartments together. “The majority of people who are using Facebook are ages 18 to 34 and we aim to provide them with an easier apartment search process both on our site and in social media forums,” said Arlene Mayfield, president, Apartment Guide. “By offering consumers this online community to discuss apartment options through a communication tool they are already embracing, we are enhancing the online renter experience and increasing engagement.” In order to further reach this demographic, Apartment Guide has also entered into a custom brand integration with Apartment Therapy Media, an online destination for all things home, which has more than five million unique readers each month. The relationship includes sole sponsorship by Apartment Guide of Apartment Therapy’s popular “Before & After” content, which is geared towards inspiring readers to create their dream living spaces, no matter what the size.
Shares of Primedia (NYSE:PRM) have taken a tremendous swing upward. The stock is trading at $7.02 as of 10:02 a.m. ET, 60.2% above Friday's closing price of $4.38. Volume is at 1.6 million, 26.5 times the daily average of 59,900.
The ex-dividend date for Primedia (NYSE:PRM) is tomorrow, March 10, 2011. Owners of shares as of market close today will be eligible for a dividend of 7 cents per share. At a price of $4.58 as of 9:40 a.m., the dividend yield is 6.5%.