CHICAGO ( TheStreet) -- For years, corporate America has had a public image problem, one that has only gotten worse since the economic collapse. In the wake of Enron and AIG ( AIG), many Americans suspect large corporations of doing whatever it takes to make a quick profit, regardless of the effect on workers or the economy as a whole.The good news for small businesses is that they're largely exempt from this skepticism. A poll conducted by NBC News and The Wall Street Journal earlier this year found only 13% of respondents had "a great deal" or "quite a bit" of confidence in large corporations. That number jumped to 54% for small businesses.
|Corporate America has an image problem: Many suspect large corporations of doing whatever it takes to make a quick profit. But small businesses also have to watch out for their image.|
- 1. Create a set of values that define your company and its people, then make sure those values are maintained at all levels.
- 2. Build and manage strong relationships with other institutions based on mutual trust.
- 3. Embrace transparency.
- 4. Work within your industry to build trust in the sector as a whole.
- 5. Enhance the contribution your company makes to the community and society.
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