CHICAGO (TheStreet) -- For years, corporate America has had a public image problem, one that has only gotten worse since the economic collapse. In the wake of Enron and AIG (AIG), many Americans suspect large corporations of doing whatever it takes to make a quick profit, regardless of the effect on workers or the economy as a whole.The good news for small businesses is that they're largely exempt from this skepticism. A poll conducted by NBC News and The Wall Street Journal earlier this year found only 13% of respondents had "a great deal" or "quite a bit" of confidence in large corporations. That number jumped to 54% for small businesses.
|Corporate America has an image problem: Many suspect large corporations of doing whatever it takes to make a quick profit. But small businesses also have to watch out for their image.|
- 1. Create a set of values that define your company and its people, then make sure those values are maintained at all levels.
- 2. Build and manage strong relationships with other institutions based on mutual trust.
- 3. Embrace transparency.
- 4. Work within your industry to build trust in the sector as a whole.
- 5. Enhance the contribution your company makes to the community and society.
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