For Hasbro ( HAS), the latest movie in the Transformers series is likely to be a boon. Older toy lines like Strawberry Shortcake were reinvigorated by the success of their affiliated television shows on the new kid network, The Hub, and toys, dolls and accessories are expected to benefit from renewed consumer awareness. Many of the hottest toys of the year won't appear on the market till the fall, just in time for the holiday shopping season.
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