Branam Oral Health Announces New Distribution Deal With Drugstore.com

Branam Oral Health Technologies, Inc. is announcing a new national distribution contract with drugstore.com giving the company direct access to over three million online customers for its innovative line of pediatric dental care products. “This agreement proves that a wide range of consumers want all-natural dental care products for their children,” said Branam CEO Mick Janness.

The Centers for Disease Control and Prevention recognizes early childhood tooth decay as the most chronic childhood disease in America, affecting 28% of all children under the age of six with an estimated annual impact of over $1.74 Billion to the U.S. healthcare system. Branam Oral Health seeks to reverse this trend by developing products that prevent rather than just treat this disease. Health industry professionals well understand that an individual’s oral health is linked to general health. The all-natural Branam™ product line was developed by Dr. Stephen R. Branam, a pediatric dentist who has practiced preventive and restorative dentistry for over 33 years.

drugstore.com will feature the complete line of Branam’s all-natural dental care products that are focused on preventing childhood tooth decay. Unlike other products on the market, the Branam line is formulated with a rich supply of Xylitol, an all-natural ingredient derived from plant and fruit fibers. Clinical studies show that Xylitol is highly effective in combating the bacteria that lead to chronic ear infections and tooth decay.

The key differentiating factor of the Branam product line is the level of Xylitol in the formulations. “Studies show that Xylitol is most effective in combating specific bacteria strains when six to ten grams are consumed throughout the day,” stated Dr. Michael Marderosian, a respected general dentist and member of the Branam Scientific Advisory Board. “This is easily achieved when using the range of products the Branam line has to offer without having to change or adopt new behaviors.”

drugstore.com will also sell Branam’s patented Ortho-Gibby™, which is the first orthodontic teething pacifier to promote proper oral alignment and tongue positioning while providing teething relief for babies. This product is rapidly being adopted by a host of medical professionals including pediatricians and speech pathologists, as well as general dentists and pediatric dentists.

Significantly, all Branam products are made entirely in the U.S.A., meeting the highest quality and safety standards.

“Our other distribution agreements proved that our products passed the rigorous standards of both the medical community and the natural foods industry,” said Janness. “However, from the beginning, we have developed the product portfolio and brand to appeal to the general public where the greatest need for products of this type exists.”

Branam was founded in 2007 by Dr. Stephen R. Branam who, after 30 years of private practice, became alarmed by the rise in early childhood tooth decay despite decades of advances in adult oral health care. “This disease is largely preventable with the proper education and preventive products to support the effort.” said Dr. Branam. “I wanted to develop a line of products to aggressively address this issue that are also naturally formulated and safe for even the youngest child.” Working with a team of scientists, Dr. Branam developed a proprietary line of products to give professionals and parents healthy dental care alternatives. For more information, please visit www.BranamSmile.com.

drugstore.com, inc. (Nasdaq:DSCM) is a leading online retailer of health, beauty, clinical skincare, and vision products. The company was founded in 1998 with a mission to serve the health, beauty and wellness consumer with selection, convenience, information and personal service.

Copyright Business Wire 2010

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