Branam Oral Health Technologies, Inc. is announcing a new national distribution contract with drugstore.com giving the company direct access to over three million online customers for its innovative line of pediatric dental care products. “This agreement proves that a wide range of consumers want all-natural dental care products for their children,” said Branam CEO Mick Janness. The Centers for Disease Control and Prevention recognizes early childhood tooth decay as the most chronic childhood disease in America, affecting 28% of all children under the age of six with an estimated annual impact of over $1.74 Billion to the U.S. healthcare system. Branam Oral Health seeks to reverse this trend by developing products that prevent rather than just treat this disease. Health industry professionals well understand that an individual’s oral health is linked to general health. The all-natural Branam™ product line was developed by Dr. Stephen R. Branam, a pediatric dentist who has practiced preventive and restorative dentistry for over 33 years. drugstore.com will feature the complete line of Branam’s all-natural dental care products that are focused on preventing childhood tooth decay. Unlike other products on the market, the Branam line is formulated with a rich supply of Xylitol, an all-natural ingredient derived from plant and fruit fibers. Clinical studies show that Xylitol is highly effective in combating the bacteria that lead to chronic ear infections and tooth decay. The key differentiating factor of the Branam product line is the level of Xylitol in the formulations. “Studies show that Xylitol is most effective in combating specific bacteria strains when six to ten grams are consumed throughout the day,” stated Dr. Michael Marderosian, a respected general dentist and member of the Branam Scientific Advisory Board. “This is easily achieved when using the range of products the Branam line has to offer without having to change or adopt new behaviors.”
Drugstore.com (Nasdaq:DSCM) is trading at unusually high volume Friday with 11.2 million shares changing hands. It is currently at 13.1 times its average daily volume and trading up eight cents (+2.2%).
Shares of Drugstore.com (Nasdaq:DSCM) were gapping up Thursday morning with an open price 112.3% higher than Wednesday's closing price. The stock closed at $1.79 yesterday and opened today's trading at $3.80.