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NEW YORK ( TheStreet) -- Deer Consumer Products (Nasdaq: DEER) hit a new 52-week low Monday as it is currently trading at $6.87, below its previous 52-week high of $13 with 36,463 shares traded as of 9:33 a.m. ET. Average volume has been 518,700 shares over the past 30 days. Deer Consumer has a market cap of $223.7 million and is part of the consumer goods sector and consumer durables industry. Shares are down 38.7% year to date as of the close of trading on Friday. Deer Consumer Products, Inc., through its subsidiaries, engages in the design, manufacture, and sale of small home and kitchen electronic appliances. The company has a P/E ratio of 7.4, equal to the average consumer durables industry P/E ratio and below the S&P 500 P/E ratio of 16.8.