Heelys Are Not Just For Kids Anymore – New Styles With Larger Sizes Has Adults Getting In On The Fun

U.S.-based Heelys, Inc. (NASDAQ: HLYS), creators of the shoe with a wheel in the heel, has always been popular with kids. However, while Heelys continues to see high demand from their younger fans, they’re also starting to hear more adults show enthusiasm for their product.

According to Rick Groesch, Heelys chief commercial officer, because Heelys are typically viewed as products for children, tweens, and teens, people assume they only come in youth sizing. Adults are often surprised to find that they come in larger sizes as well: “We get quite a few requests for larger sizes in Heelys,” he says. “More and more adults are seeing kids have a blast with our product and want to get in on the fun. As a response to this growing demand, we’re continuing to offer dozens of styles in larger sizes.”

In addition to having fun with the kids, adults are finding other uses for their Heelys. Laurie Cooper, popular mommy blogger from Guessing All the Way, and mother of two kids, plans to turn grocery shopping from a time-consuming chore to a much more fun activity by wearing her Heelys. She says, “Who wants to just walk the aisles? We’re going to start heeling down the aisles. We’re going to take our shoes, and we’re just going to cruise.”

Aside from having fun, adults can expect another great benefit from using Heelys: help shedding off those unwanted pounds. By skating, walking, or running in a pair of Heelys, adults can help strike a balance between fun and fitness and burn off some extra calories. Laurie says, “When I use them I can feel a burn in the front of my legs, so I do think it is a great way to get some exercise, as well as just be there and have fun with your kids.”

With the introduction of its Spring/Summer line, Heelys is continuing to expand on the growing number of styles available in adult sizing. Planning a phased rollout, Heelys will be releasing its new styles over the coming months to help keep fresh options for kids and adults alike throughout the summer season. Depending on the style, sizes will be available in up to a Men’s 12, while prices will range from $49.99 to $54.99.

Heelys offers its full line of products for sale directly from its website in the Heelys Shop ( http://shop.heelys.com). Choose from over 50 styles to find the perfect pair to help get them up and have fun while being active.

Log on to http://www.Heelys.com for products, videos and how to guides. Follow Heelys on Facebook, Twitter and YouTube.

Heelys, Inc . is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys ® brand. The company’s primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth removable wheel in the heel. Its new product, Heelys Hx2 , uses two wheels for better balance and control, making it ideal for younger users. Heelys’ third offering, Nano , ramps up the Heelys experience by giving skaters a board that links into the patented Heelys shoe bracket. This allows them to skate farther, faster and longer than ever before. Instructional videos on how to get started can be found at http://www.Heelys.com/.

Note to Editors: High-resolution photos are available upon request.

Forward-Looking Statements

Certain statements in this press release and oral statements made from time to time by representatives of  Heelys are “forward-looking statements” for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995, including in particular, statements regarding our guidance, outlook for future events, financial performance, customer demand, growth and profitability. In some cases, you can identify forward-looking statements by terminology such as “subject to,” “believes,” “anticipates,” “plans,” “expects,” “intends,” “estimates,” “may,” “will,” “should,” “can,” the negatives thereof, variations thereon, similar expressions, or discussions of strategy. All forward-looking statements are based upon management’s current expectations and various assumptions, but they are inherently uncertain, and  Heelys may not realize its expectations and the underlying assumptions may not prove correct. Heelys’ actual results and the timing of events could differ materially from those described in or implied by the forward-looking statements as a result of risks and uncertainties, including, without limitation, the fact that substantially all of  Heelys’ net sales are generated by one product,  Heelys’ intellectual property may not restrict competing products that infringe on its patents from being sold, continued changes in fashion trends and consumer preferences and general economic conditions,  Heelys’ dependence on independent manufacturers,  Heelys may not be able to successfully introduce new product categories, and additional factors which are detailed in  Heelys’ filings with the Securities and Exchange Commission, including the Risk Factors contained in  Heelys’ Annual Report on Form 10-K. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and  Heelys undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Copyright Business Wire 2010

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