SEASIDE HEIGHTS, N.J. (TheStreet) -- If things are a little different at your summer rental house this year, thank America's favorite houseful of loud, spray-tanned mush-mouths.MTV's Jersey Shore has become an industry unto itself, with the television franchise pulling in a network-record 8.45 ratings share for its Season 3 debut episode back in January and a series-record 8.87 share three weeks later for the season's fourth episode featuring diminutive cast member Nicole "Snooki" Polizzi getting out of jail after causing a drunken scene on the beach and being escorted off by the Seaside Heights police.
|Experts are seeing a 94% increase in Jersey Shore rental interest since the first quarter of last year -- apparently thanks, or no thanks, to the crew from the television show Jersey Shore.|
Now that they know the pillars of summer-rental existence, property owners are stepping it up and trying to squeeze more letters of the GTL acronym into their vacation homes. Roughly 59% percent of vacation property owners are planning to upgrade their homes this year, according to HomeAway, with 21% adding new electronics and 11% adding new appliances -- which should take care of at least the L.
Even if you're not using it as a warming station for the person you just brought back from the club or as a thin excuse to ogle your housemates, the hot tub has become an increasingly hot commodity for vacation-home renters. A TripAdvisor survey found that 9% of those polled viewed a hot tub as their luxury feature of choice in a vacation rental home. That's still a less popular choice than a private beach (51%) or maid service (12%), but it still ranks ahead of a personal chef (8%).
His jokes are terrible and a touch racist, his use of abdominal muscles as a pickup line is questionable and his relationships with housemates are touchy at best, but there's no questioning that The Situation can cook. The egomaniacal young man's experiments with broccoli rabe, chicken cutlets and Italian saw-SEEGE are both the most digestible portion of the show and the strongest argument for vacation accommodations with a respectable kitchen.
It's a tough thing to envy when your shrill housemates are yelling at the top of their lungs at 3 a.m. or leaving torn Ed Hardy shirts and similarly shredded hair extensions for your to clean up the morning after their brawl, but proximity to beaches and bars are a coup for any vacation rental property.
For young adults and young professionals who rented houses during the summers spanning Jersey Shore, the differences in the rental environment before and after the show's launch are as apparent as the myriad reasons Ronnie and Sammi just need to break up already.