If customers are willing to pay those prices and costs are managed effectively, the company expects to earn between $22 million and $24 million in fiscal 2012, higher than the $21 million analysts were expecting. Investors were not convinced, bidding Krispy Kreme shares 15.9% lower at midday Friday, off earlier lows, to $5.93. The stock traded amid heavier-than-normal volume with nearly 4 million shares in play less than halfway through the session, compared with their average daily volume of just 922,000. Krispy Kreme, which competes with privately-held Dunkin' Donuts, booked a fourth-quarter loss of $1.5 million, or 2 cents per share, compared with a year-earlier profit of $500,000, or a penny per share. Revenue rose 6% to $91.7 million. Both top- and bottom-line results missed expectations. Analysts' consensus had been for Krispy Kreme to earn 4 cents per share on revenue of $92.6 million.