NEW YORK ( TheStreet) -- GNC ( GNC) jumped 3.4% in its first day of trading on Friday after it priced its initial public offering in-line with expectations.

The retailer, which sells wellness and nutrition products at 7,200 stores and online, sold 22.5 million shares at $16 each, for a deal valued at $360 million.

In 2010, GNC earned $97 million on revenue of $1.82 billion.

GNC competes directly with publicly traded Vitamin Shoppe ( VSI), which completed its IPO in October 2009.

Already this year the retail sector has seen IPOs from designer Vera Bradley ( VRA) and men's apparel maker, Zuoan Fashion ( ZA).

Toys 'R' Us is expected to issue its own public offering, which could be worth up to $800 million, this year.

--Written by Jeanine Poggi in New York.

>To contact the writer of this article, click here: Jeanine Poggi.

>To follow the writer on Twitter, go to http://twitter.com/jpoggi.

>To submit a news tip, send an email to: tips@thestreet.com.

If you liked this article you might like

Dow Futures Are Plunging Again

Dow Futures Are Plunging Again

One of America's Biggest Vitamin Sellers Has a Major Amazon Problem

One of America's Biggest Vitamin Sellers Has a Major Amazon Problem

Apple Is Alive in China: 5 Quick Things to Know About Stocks Right Now

Apple Is Alive in China: 5 Quick Things to Know About Stocks Right Now

Weight Watchers Produces Hefty Gain for This Sextet of Tax-Loss Stock Plays

Weight Watchers Produces Hefty Gain for This Sextet of Tax-Loss Stock Plays