Rainmaker Systems, Inc. (NASDAQ: RMKR), a leading global provider of cloud-based B2B selling solutions that drive higher customer acquisition, renewals, and subscription sales for clients and their channel partners, today introduced an enhanced alignment of the core e-commerce based selling solution to include services that facilitate the B2B online buying cycle. These services map seamlessly with standard sales strategies and process that the majority of companies utilize to drive revenue when selling to other businesses.

With this enhanced solution, Rainmaker delivers a solid foundation for its clients to reach their mid-market business customers while taking advantage of a major trend in online selling taking place within the B2B marketplace today. The convenience, simplicity and immediacy of buying online that consumers are experiencing on their devices are driving the expectations of business customers and the increased demand for online B2B transactions. Rainmaker is uniquely positioned to be able to help companies address these challenges and new trends beginning at the time a business customer is introduced to a product throughout the buying process and later into renewal.

Rainmaker CEO Michael Silton commented, “The Rainmaker cloud-based e-commerce solution enables companies to deliver this 'app-store' like experience to business customers enabling them to buy products in the same way business buyers expect to buy online today regardless of how complicated the configuration or pricing. Our solution can accommodate traditional business buying process needs such as trials, quotes and placing an order by corporate credit card or purchase order. Business customers expect this simplified buying process whether they are in Singapore, New York, Rio or London.”

This unique solution combines cloud-based online lead nurturing with self-service online sales enhanced by global sales agents to drive additional revenue, increase customer satisfaction and deliver maximum revenue while increasing ease of doing business at each phase of the customer buying cycle. The Rainmaker state-of-the-art B2B solution includes:
  • Cultivate: utilizes our clients’ existing marketing activities to educate, develop, score and qualify potential customers while increasing overall interest or demand for our clients’ products and services
  • Transact: streamlines product, maintenance and training sales through our e-commerce platform that is enhanced by global sales agents to assist our clients’ buyer in purchasing complex technology products or services
  • Renew: delivers lost revenue through maximizing the lifetime value (LTV) of our clients’ business customers by generating higher renewal rates, reactivations and winback opportunities and increasing visibility into renewal business opportunities

A key aspect of this enhanced solution is to provide our clients a way to partner with Rainmaker on a scalable, repeatable and predictable sales model. This enables our clients to turn every customer contact into revenue generating opportunities while simplifying otherwise complex sales and marketing needs. Rainmaker operates as a seamless extension of our clients’ sales and marketing teams incorporating their brands and trademarks and leveraging best practices to amplify existing efforts.

Terry Lydon, Rainmaker’s VP of Product, commented, “We are very excited to deliver additional services that will enable our clients to deliver online selling in a streamlined fashion business customers have come to expect. Rainmaker is committed to increasing revenue for our partners and these services are at the heart of driving value in the B2B e-commerce market.”

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