Curian Capital, LLC ( www.Curian.com), a registered investment advisor that provides a fee-based wealth management platform to financial professionals, today announced the launch of the Curian Income Dynamic Risk Advantage (IDRA) Strategy. Designed for investors who want to generate a steady stream of income while protecting against market volatility, IDRA is available as a standalone strategy or within Curian’s new Research Select portfolios.

IDRA builds on Curian’s existing Dynamic Risk Advantage Strategy by incorporating securities that can generate income in the form of dividend payments. The strategy uses a tactical asset allocation process to shift between a group of higher-risk income-oriented investments and a lower-risk portfolio of high-quality, short-term Treasury investments. Through this process, the investor’s exposure to risk is reduced when equity markets are in decline, and increased when markets appreciate.

“In an investing environment that is marked by uncertainty and complexity, advisors and their clients are looking for different options than what they may have depended on in the past,” said Chris Rosato, senior vice president of strategic development for Curian Capital. “To meet this demand, Curian continues to update our product offering with innovative new strategies that are designed to meet specific investor objectives. By delivering those strategies through a platform that allows for a high level of customization, advisors can build solutions that are tailored to each individual client’s needs.”

Curian’s Income Dynamic Risk Advantage Strategy is part of the company’s new Research Select offering, which includes two distinct sets of portfolios that focus on either asset accumulation or income distribution, and can help advisors meet a range of client objectives in a single account. The IDRA strategy is managed by Curian, with Mellon Capital Management Corporation acting as a non-discretionary sub-advisor.*

For more information on the Curian Income Dynamic Risk Advantage Strategy, or the Research Select Portfolios, registered investment advisors, broker-dealers and financial institutions can visit www.curian.com or contact the Curian Sales Desk at (877) 847-4192.

Curian Capital is the fastest growing third-party managed account vendor in the industry, according to Cerulli Associates. 1 For more information about Curian, registered investment advisors, broker-dealers and financial institutions can visit www.curian.com or contact the Curian Sales Desk at (877) 847-4192.

About Curian Capital

Curian Capital, LLC ( www.curian.com) is a registered investment advisor providing innovative fee-based separately managed accounts to financial professionals through a state-of-the-art technology platform. The company has nearly $5.4 billion in assets under management as of 12/31/10, and is the fastest growing third-party managed account vendor in the industry. 1

Curian Capital is an indirect subsidiary of Prudential plc (NYSE: PUK), a company incorporated and with its principal place of business in the United Kingdom. Prudential plc and its affiliated companies constitute one of the world's leading financial service groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for more than 160 years and had more than $532 billion in assets under management as of 12/31/10. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

1. Cerulli Associates, Advisory TPV Leaderboard: 2Q 2010, September 2010.

*Mellon Capital Management is a registered investment advisor and is not affiliated with Curian Capital, LLC or Curian Clearing, LLC.

Copyright Business Wire 2010

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