Bluefly Announces Participation In The Telsey Advisory Group 3rd Annual Consumer Conference

Bluefly, Inc. (NASDAQ Capital Market: BFLY), a leading online retailer of designer brands, fashion trends and superior value ( www.bluefly.com), today announced that the Company will present at the Telsey Advisory Group’s 3rd Annual Consumer Conference at The Westin Times Square in New York City on Thursday, March 31, 2011 at 8:10 am ET. Melissa Payner, Chief Executive Officer, and Kara Jenny, Chief Financial Officer, will host the presentation, which will be webcast live at www.bluefly.com.

About Bluefly, Inc.

Founded in 1998, Bluefly, Inc. (NASDAQ Capital Market: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.

Copyright Business Wire 2010

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