(Starbucks (SBUX - Get Report) growing grocery business tenfold report updated with company's denial it is in talks to acquire Peet's Coffee (PEET).)
SEATTLE (TheStreet) -- Starbucks (SBUX - Get Report) worked to hold onto the week's gains Friday after the coffee giant said Wednesday that it expects sales of its coffee and other products at grocery stores and retail outlets to one day rival its traditional coffee shop business -- meaning the operating segment would grow more than tenfold from its 2010 results.
Starbucks shares traded 0.4% lower at $37.42 at midday Friday, working to hold on to gains of 5% on Wednesday and 2.4% on Thursday. Its coffee shop and retail business brought in $8.96 billion last year, accounting for around 84% of its net $10.71 billion in revenue, while its global consumer packaged-goods business garnered just $707.4 million in sales, or around 7%. "The CPG (consumer packaged-goods) business as we know it today will rival the success of our Starbucks retail business" at some point in the future, Schultz said at the shareholder meeting in Seattle. Deutsche Bank analyst Jason West resumed coverage of Starbucks shares Wednesday with a buy rating and $41 price target, representing a 17.3% upside to Tuesday's closing price. The analyst sees increasing momentum for Starbucks after spending the last couple of years focusing on its core business rather than growth.
Starbucks has made moves to expand beyond its traditional coffee shop business recently, starting with the launch of Via instant coffee packets in 2009. In February
As part of its deal with Green Mountain, Starbucks will sell the Keurig machines in its stores and through specialty retailers as early as 2012. Starbucks expects the deal to generate around $1 billion. Starbucks will also sell a single-cup brewing system through its partnership with Courtesy Products. Starbucks' partnership with Autogrill's ( AGL) HMSHost to operate its cafes in U.S. airports and elsewhere was just extended for another 10 years. The Seattle company does not plan to neglect its traditional café business, however. It hopes to connect further with customers by offering a pay-by-smartphone system, and boost store traffic through social networking tools. It also announced plans to augment its in-store Wi-Fi offerings by providing customers access to subscription sites like The Economist, ESPN Insider Rumor Center, Marvel Digital Comics and Mediabistro, hoping to keep customers in stores longer and ultimately buying more beverages and other products.
"Though there have been no reports of any formal announcements regarding any merger or acquisitions from either companies, the analysts and industry sources claiming familiarity with Starbucks anticipate the takeover of the Emeryville, Calif.-based Peet's specialty coffee retailer and roaster by Starbucks," noted Zacks Equity Research. At Starbucks' annual shareholder meeting on March 23, the company denied such rumors, saying that any speculation it might announced an acquisition of Peet's was wrong. Peet's has said it would look to make a move into the single-serve coffee market, a growth area Starbucks also plans to penetrate, as evidenced by its recently announced partnership with Green Mountain. Peet's would be an attractive target for Starbucks, some analysts say, given its mature distribution network and premium pricing. The pair already shares some history, too; Peet's was Starbucks' original coffee bean supplier in 1971, according to the Financial Times. "If Starbucks buys the coffee roaster, it can use Peet's relationships with major retailers, who will allow a "triad of premium brands" on store shelves, with Peet's offering super-premium, Starbucks as premium and Starbucks' secondary brand Seattle's Best Coffee positioned as "fighting" premium," Zacks noted. "Peet's Godiva-flavored coffees would also give Starbucks leverage if it enters the single-cup brewer market, which many perceive as a huge area of growth in the coffee industry," the firm added. -- Written by Miriam Marcus Reimer in New York. >To contact the writer of this article, click here: Miriam Reimer. >To follow the writer on Twitter, go to http://twitter.com/miriamsmarket. >To submit a news tip, send an email to: email@example.com.
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