ATLANTA, March 22, 2011 /PRNewswire/ -- Concurrent (Nasdaq: CCUR), a global leader in video, media data and advertising solutions, today announced it is working in partnership with China Digital TV Holding Co., Ltd. (NYSE:STV), one of the leading digital TV technology solution providers in China, to roll out a cloud-based interactive TV platform created to drive video delivery throughout the country. Concurrent's video servers will be used by China Digital TV to create "Quick VOD" – a cloud-based interactive TV platform - for China's network operators and content providers. China Digital TV Holding Co., Ltd. will demonstrate "Quick VOD" total video delivery platform, including Concurrent's video delivery solutions, at CCBN, the largest broadcasting tradeshow exhibition in the Asia-Pacific region. The show will be held in Beijing from March 23 to March 25. "During the last several years, China has embraced the digital era at a rapid pace - with more of our consumers leveraging the benefits of network and media convergence, and the convenience of video on demand," said Dong Li, president of China Digital TV Holding Co., Ltd. "Our partnership with Concurrent and their video solutions will play an enormous role in enabling China Digital TV to enhance our end-to-end solutions and deliver comprehensive viewing options across a variety of platforms to people throughout the country." "Concurrent's strategy is for the Asia-Pacific market to play an increasingly important role in our global growth objectives," said Steve VonderHaar, head of Concurrent's Asia-Pacific Region. "Working in partnership with China Digital TV is an important element in support of Concurrent's strategy in China," VonderHaar stated. "Through China Digital TV's market reach to more than 300 network operators, we now will address a larger segment of the marketplace in China with our video delivery solutions." About China Digital TV Holding Co., Ltd. China Digital TV Holding Co., Ltd. is one of the leading digital TV technology solution providers in China. China Digital TV offers customized solutions for cable, satellite, terrestrial, IPTV, and handset TV networks. In October 2007, China Digital TV Holding Co., Ltd. (stock symbol: STV) successfully completed an IPO on the New York Stock Exchange, raising more than $200 million and becoming the first company in the China digital TV industry to be listed on this premier exchange. For more information on the company, visit www.novel-supertv.com. About Concurrent Concurrent (NASDAQ: CCUR) is a global leader in innovative solutions that enable the seamless delivery, management and monetization of video on any screen. Built on a solid foundation of video firsts and patented, Emmy® Award winning technology, Concurrent's screen-independent video delivery and media data solutions create a truly holistic, 360 degree view of the consumer video experience. By harnessing the full potential of video, Concurrent provides customers in the cable, telco, wireless, web, advertising and content development industries with new revenue opportunities such as advanced advertising. Concurrent's video solutions are built upon a rich heritage of high-performance real-time technology, which also powers solutions for the defense, aerospace, automotive and financial industries.