By Peter Suciu, Special to CNBC.com
NEW YORK (CNBC) -- The brick and mortar store has faced many threats including mail order catalogs, telephone marketing and, more recently, Internet retailers. But now, the biggest threat could also be its savior.The mobile handset is making m-commerce -- as in mobile commerce -- a reality, and unlike e-commerce, it isn't entirely about being tethered to a computer or about shopping online. Because the phone can go to the store along with shoppers, the mobile phone as a tool for shopping actually has the potential to bridge traditional retail and digital retail in a way that couldn't have been otherwise possible.
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