NEW YORK ( TheStreet) -- Lorillard (NYSE: LO) is trading at unusually high volume Friday with 8.9 million shares changing hands. It is currently at 4.3 times its average daily volume and trading up $6.32 (+8%) at $85.10 as of 11:06 a.m. ET. Lorillard has a market cap of $11.4 billion and is part of the consumer goods sector and tobacco industry. Lorillard, Inc., through its subsidiaries, engages in the manufacture and sale of cigarettes in the United States. The company offers 41 different product offerings under the Newport, Kent, True, Maverick, Old Gold, and Max brand names. TheStreet Ratings rates Lorillard as a buy. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, revenue growth, growth in earnings per share, expanding profit margins and increase in net income. We feel these strengths outweigh the fact that the company shows weak operating cash flow. You can view the full Lorillard Ratings Report. See all heavy volume stocks in our stocks moving on unusual volume list or get investment ideas from our investment research center. Interested in other stocks that are rising on unusually high volume? Get free SMS text alerts sent to you when the action happens by texting HVUP to 95370 or select from multiple alert options.