Heelys, Inc. (NASDAQ: HLYS)

WHO: Heelys, Inc. (NASDAQ: HLYS)

WHAT: Spring is just around the corner—a perfect time to get in some Heelys and have fun with the kids. Don’t forget, Heelys are also a great way to exercise and get in shape for summer and swimsuit season. To celebrate the start of spring, Heelys ® will offer 15% off all orders over $45 (before shipping and tax are included) purchased online at the Heelys shop: http://shop.heelys.com. This offer is good for U.S. customers only.

WHEN: 12:00 PM (CST) Friday, March 18, 2011 through 11:59 PM (CST) Monday, March 21, 2011.

WHERE: Heelys Shop - http://shop.heelys.com/

DETAILS: Any order of $45 or more at the Heelys Shop— http://shop.heelys.com—will receive 15% off of the total purchase. The total must equal $45 or more before shipping and tax are included. This offer is good for U.S. customers only.


HEELYS: MRP: $47 and up

Heelys wheeled footwear allows the user to seamlessly transition from walking or running to rolling by simply shifting weight to the heel. Users can also transform Heelys wheeled footwear into street shoes by removing the wheel and replacing the heel cavities (adaptors) with heel plugs. Heelys wheeled footwear provides users with a unique combination of fun and style that differentiates it from other footwear and wheeled sports products. Heelys are sold in sporting goods and specialty stores nationwide and in more than 70 countries around the world. An instructional video on how to get started can be found at www.Heelys.com.

HEELYS Hx2 – MRP: $60

Heelys Hx2 has two removable wheels in each shoe, making it ideal for younger wearers. Not only is it easier to maintain balance, but also wearers of the Hx2 do not require as much leg strength to lift up their toes to skate. As they get the hang of skating, though, the Hx2 can be converted into a regular pair of Heelys for a more challenging ride simply by removing one of the wheels. Pop out both wheels and the Hx2 becomes a regular street shoe. The MSRP for the shoe is $54.99. To view the Hx2 2010 holiday commercial, go to: http://www.youtube.com/watch?v=yik1sQmaaBo.


The all new Nano was designed in house at Heelys and works by simply removing the wheel from one of the skate shoes and snapping the patented wheel bracket into the Sole-LinkT, like a ski or snowboard binding. For use on a single foot, the innovative board thrills the user with the same sensations and freedoms felt while slalom skiing and wakeboarding. The Nano lets skaters move farther, faster and longer than ever before. To view the Nano 2010 holiday commercial, go to: http://www.youtube.com/watch?v=Qw3Fvf6pNAI.


Log on to http://www.Heelys.com for products, videos and how-to guides. Follow Heelys on Facebook - http://www.facebook.com/Heelys, Twitter - http://twitter.com/Heelysworldwide and YouTube - http://www.youtube.com/Heelysworldwide.

Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys ® brand. The company's primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth removable wheel in the heel. Its new product, Heelys Hx2, uses two wheels for better balance and control, making it ideal for younger users. Heelys' third offering, Nano, ramps up the Heelys experience by giving skaters a board that links into the patented Heelys shoe bracket. This allows them to skate farther, faster and longer than ever before. Instructional videos on how to get started can be found at http://www.Heelys.com/.

Forward -Looking Statements

Certain statements in this press release and oral statements made from time to time by representatives of Heelys are "forward-looking statements" for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995, including in particular, statements regarding our guidance, outlook for future events, financial performance, customer demand, growth and profitability. In some cases, you can identify forward-looking statements by terminology such as "subject to," "believes," "anticipates," "plans," "expects," "intends," "estimates," "may," "will," "should," "can," the negatives thereof, variations thereon, similar expressions, or discussions of strategy. All forward-looking statements are based upon management's current expectations and various assumptions, but they are inherently uncertain, and Heelys may not realize its expectations and the underlying assumptions may not prove correct. Heelys' actual results and the timing of events could differ materially from those described in or implied by the forward-looking statements as a result of risks and uncertainties, including, without limitation, the fact that substantially all of Heelys' net sales are generated by one product, Heelys' intellectual property may not restrict competing products that infringe on its patents from being sold, continued changes in fashion trends and consumer preferences and general economic conditions, Heelys' dependence on independent manufacturers, Heelys may not be able to successfully introduce new product categories, and additional factors which are detailed in Heelys' filings with the Securities and Exchange Commission, including the Risk Factors contained in Heelys' Annual Report on Form 10-K. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and Heelys undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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