By Jonathan Moreland, founder of InsiderInsights.com and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Monday, March 14, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Cabelas (CAB) Mark Reuben DIR 20,000 $531,500
Inland Real Estate (IRC) Goodwin Daniel L DIR,BO 53,400 $496,079
Opko Health (OPK) Frost Phillip Md CEO,CB
DIR,BO
100,000 $371,437
Alimera Sciences (ALIM) Roberts Calvin W DIR 40,000 $312,000
Hain Celestial (HAIN) Icahn Carl C BO 10,100 $288,791
Bank Of New York Mellon (BK) Kelly Robert P CB,CEO
DIR
10,000 $288,605
Atlantic Tele Network (ATNI) Prior Cornelius B Jr CB,DIR
BO
7,404 $233,226
Leapfrog Enterprises (LF) Barbour John CEO,DIR 50,000 $221,000
DGT Holdings (DGTC) Steel Partners BO 20,762 $206,582
Pacific Sunwear (PSUN) Greek Investments BO 47,670 $203,785
Source: www.InsiderInsights.com
Amarin Corp (AMRN) Sofinnova Venture Partners Vii BO 2,000,000 $15,000,000
Apple (AAPL) Cook Timothy D COO 20,283 $7,023,136
Kellogg (K) Kellogg WK Foundation BO 125,400 $6,914,155
Douglas Dynamics (PLOW) Ares Corp Opp Fund DIR,BO 302,000 $4,424,300
Western Refining (WNR) Foster Paul L CB,DIR
BO
127,500 $1,907,584
Halliburton (HAL) Cornelison Albert O Jr VP,GC 32,000 $1,408,000
Bucyrus International (BUCY) Tate William S VP 15,013 $1,364,682
Bucyrus International (BUCY) Stephens Barbara H VP,HR 8,000 $727,360
Blue Coat Systems (BCSI) Nesmith Brian M DIR 26,500 $723,450
Concho Resources Inc (CXO) Giraud C William VP,GC
SEC
6,094 $623,833
Source: www.InsiderInsights.com

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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