By Jonathan Moreland, founder of InsiderInsights.com and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Thursday, March 10, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Auxilium Pharmaceuticals (AUXL) Baker Brothers Life Sciences BO 988,489 $22,640,486
VMware (VMW) EMC Corp BO 131,648 $10,997,294
Saga Communications (SGA) Towerview Llc BO 22,058 $615,173
Everest Re Group (RE) Everest Reinsurance Holdings BO 6,900 $603,529
Pacific Sunwear (PSUN) Greek Investments Inc BO 77,062 $341,316
Fiserv (FISV) Ernst Mark A VP,COO 5,000 $297,500
TPC Group (TPCG) Crockett Russell VP 10,000 $288,500
Stone Harbor Emerging Mkts Inc Fund (EDF) Craige James E VP 11,175 $266,896
USA Mobility (USMO) Kelly Vincent D PR,CEO
DIR
12,430 $164,884
Red Lion Hotels (RLH) Columbia Pacific Opp Fund BO 18,898 $152,715
Source: www.InsiderInsights.com
Fabrinet (FN) Mitchell David T CEO,CB
DIR,BO
1,955,569 $53,365,132
First Solar (FSLR) Ahearn Michael J DIR 100,000 $14,146,129
Discovery Communications (DISCA) Malone John C DIR,BO 227,556 $9,454,815
Liberty Media (LCAPA) Malone John C CB,DIR
BO
117,165 $8,698,330
Tesla Motors (TSLA) Jurvetson Stephen T DIR 221,529 $5,473,905
MetroPCS Communications (PCS) TA Associates Inc DIR 300,000 $4,491,880
Amarin Corp (AMRN) Abingworth Llp BO 550,000 $4,125,990
Priceline.Com (PCLN) Docter Jan L DIR 8,000 $3,750,000
Nextera Energy (NEE) Hay Lewis Iii CB,CEO
DIR
60,000 $3,316,632
Arch Capital (ACGL) Iordanou Constantine CB,PR
CEO,DIR
35,000 $3,169,628
Source: www.InsiderInsights.com

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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