DETROIT ( TheStreet) -- February was a great sales month for a couple cars, like GM's ( GM) Chevrolet Equinox and the Ford ( F) Fusion, but not every vehicle saw sales soar. Automakers, of course, tout their successes each month. And as auto sales have steadily climbed recently, there have been lots of successes. But sometimes the story can skew to the sad side. Models go away. Historic brands go away. Fuel prices fluctuate, minimizing the appeal of bigger vehicles. Fleet sales rise or fall.
All of these things happened in February. Probably the most dramatic decline in the U.S. auto landscape came from the disappearance of Ford Mercury, which was founded in 1939. Ford's Mercury to Follow Olds, Pontiac Ford announced in June 2010, after an annual spring product review, that it would close Mercury. "We decided we would focus our efforts, our resources, to continue to grow the Ford brand and to accelerate Lincoln," said Mark Fields, Ford president for the Americas, at a news conference. Ford sold 7,456 Mercury vehicles in February 2010. It did not sell a single Mercury last month.