NEW YORK ( TheStreet) -- The ex-dividend date for Primedia (NYSE: PRM) is tomorrow, March 10, 2011. Owners of shares as of market close today will be eligible for a dividend of 7 cents per share. At a price of $4.58 as of 9:40 a.m. ET, the dividend yield is 6.5%.

The average volume for Primedia has been 109,400 shares per day over the past 30 days. Primedia has a market cap of $190.1 million and is part of the services sector and media industry. Shares are up 10.9% year to date as of the close of trading on Tuesday.

PRIMEDIA Inc., together with its subsidiaries, engages in the production and distribution of consumer directories primarily for the apartment and other rental property sectors of the residential real estate industry through online, print, and mobile platforms. The company has a P/E ratio of 9.8, below the average media industry P/E ratio of 10.5 and below the S&P 500 P/E ratio of 17.3.

TheStreet Ratings rates Primedia as hold. The company's strengths can be seen in multiple areas, such as its good cash flow from operations and increase in stock price during the past year. However, as a counter to these strengths, we find that the growth in the company's net income has been quite unimpressive. You can view the full Primedia Ratings Report.

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