Jacada Ltd. (NASDAQ: JCDA), a leading provider of customer experience management and process optimization solutions for customer service operations, proudly presents “Getting Social, Traditionally Speaking,” an upcoming webinar addressing how both traditional and social aspects of the customer experience work together to enhance the overall customer interaction. Join Brent Leary, Co-Founder and Partner of CRM Essentials, for a complimentary webinar Wednesday, March 16 at 11am ET. “I’m very pleased to be able to bring Brent Leary to the Jacada audience once again,” said Jennifer Childress, director of worldwide marketing communications. “Brent’s unique take on social channels as well as his understanding of why a traditional CRM foundation is necessary for a complete interaction are just a few of the reasons why Jacada audiences love attending his webinars.” Brent’s webinar, “Getting Social, Traditionally Speaking,” will focus on the importance of integrating social tools and strategies into traditional customer engagement processes as well as share some of the challenges companies might see throughout this development. Also, the webinar will cover the importance of having a solid foundation before adding these new social channels. “I’m looking forward to speaking to the Jacada audience on the benefits associated with communicating more effectively and completely with their customers,” said Brent Leary. “I think it’s important that businesses understand why integrating a social strategy within a traditional customer engagement is important and how it can mean changing communication styles for the better.” For more information and to register for this webinar, visit www.jacada.com. About Brent Leary: Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is Co-founder and Partner of CRM Essentials LLC, an Atlanta-based CRM advisory firm covering tools and strategies for improving business relationships. He serves on the national board of the CRM Association, and on the advisory board of the University of Toronto's newly created CRM Center of Excellence. He's been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine. He writes the Social CRM column for Inc.com's technology site, and serves as Blogger-in-Residence for TheSocialCustomer.com.