By Jonathan Moreland, founder of InsiderInsights.com and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Monday, March 07, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Vmware (VMW) EMC Corp BO 178,289 $14,996,243
Snyder S Lance (LNCE) Warehime Michael A DIR,BO 60,200 $1,090,250
Red Lion Hotels (RLH) Columbia Pacific Opp Fund BO 78,922 $642,570
Ligand Pharmaceuticals Inc (LGND) Knott David M DIR 37,400 $412,148
Cenveo (CVO) Burton Robert G Sr CB,CEO
DIR
65,246 $387,183
Transwitch (TXCC) Chen Herbert DIR 100,000 $273,000
Geeknet (GKNT) Langone Kenneth G DIR 7,949 $205,310
First National (FXNC) Smith Gerald F Jr DIR 10,985 $109,850
Resource America (REXI) Cohen Jonathan Z CEO,PR
DIR
15,000 $93,750
United Stationers (USTR) Aiken Robert Blaine Jr DIR 1,000 $68,580
Source: www.InsiderInsights.com
First Solar (FSLR) JTW Trust No 1 BO 381,033 $55,900,700
Dominos Pizza (DPZ) Brandon David DIR 1,654,838 $28,142,504
First Solar (FSLR) Estate Of John T Walton BO 139,400 $20,402,108
First Solar (FSLR) Ahearn Michael J DIR 100,000 $14,768,090
Hess Corp (HES) Hess John B CB,CEO
DIR,BO
90,000 $7,587,415
Kellogg (K) Kellogg WK Foundation BO 101,600 $5,517,094
Opentable (OPEN) Layton Thomas DIR 58,900 $5,246,606
MetroPCS Communications (PCS) TA Associates Inc DIR 300,000 $4,443,050
Glu Mobile (GLUU) Drapkin Matthew A DIR 1,032,800 $4,303,841
Corrections Corp Of Amer (CXW) Wedell Henri L DIR 150,000 $3,696,000
Source: www.InsiderInsights.com

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.