LAS VEGAS, March 8, 2011 (GLOBE NEWSWIRE) -- Players Network (OTCBB:PNTV), the leading Television and New Media Digital Network dedicated to Las Vegas Entertainment and the Gaming Lifestyle, announced today that it has appointed Peter Heumiller as President and Chief Operating Officer. As Vice President of Content Acquisitions at Comcast, Heumilller co-founded Comcast's in-house Select on Demand multi-platform content incubator and developed dozens of new VOD/broadband content brands and networks including: ExerciseTV, ActivityTV, ActivityTV Jr., LegoTV, Baby Boost, Karaoke on Demand, Kidz Bop on Demand, Trivia & Games, Parents TV (in association with Meredith Publications), Get Up & Dance, Singles Life, Guitar Lessons, Pets on Demand, Dating on Demand,Digital Cookbook, Anime Selects, Paranormal TV, Something Weird, Martha Stewart on Demand, Vegas on Demand, Stupid Videos, Comedy Open Mic, Shortz and more. Heumiller oversaw a team of over 30 producers, directors and assistants that produced 1,000's of original programming assets that generated over 2 billion views. In addition, companion websites developed under his direction include: www.DatingOnDemand.com , www.ActivityTV.com (CableFax Award Winner), www.DigitalCookbook.tv , and www.SinglesLifetv.com . He developed viral user gen content contests and incorporated social media into the broadband efforts. Heumiller also helped negotiate over $20M in content sponsorship, promotional and equity partnerships with leading advertising brands. He started unique branded entertainment original programming and developed transactional (Pay per View and Subscription VOD) content programming that generated over millions of $ in fees. He also created unique multi-platform product merchandising and sales programming and developed the needed ecommerce stores, call center and back-end fulfillment partnerships, generated over millions of dollars in product sales while creating lines of brand name retail DVDs, and oversaw promotions, marketing, PR, and syndication activities. Prior to his work at Comcast, Peter had helped launch the Mag Rack VOD efforts at Cablevision. As an entrepreneur, he created, built and sold a chain of video retail stores in the 80's and a special interest video distributorship in the 90's. Recently, he also helped launch new media efforts in South America, with a particular focus on Brazil.