The Knot Inc. (NASDAQ: KNOT), the leading lifestage media company with the top two wedding websites TheKnot.com and WeddingChannel.com, today released the results of its annual Real Weddings Survey, which surveyed nearly 19,000 U.S. couples married in 2010. TheKnot.com & WeddingChannel.com 2010 Real Weddings Survey captures detailed feedback on wedding budget, style preferences, event characteristics and other key information related to the bridal demographic. “Brides remain committed to planning a luxurious, memorable event and are willing to spend despite the state of the economy,” said Carley Roney, editor in chief of The Knot Inc. “In fact, approximately 1 in 5 brides are spending more than $30,000 on their wedding, and 12% of brides are spending more than $40,000.” Key Average Wedding Statistics
Top 20 Most Expensive Wedding Areas
Interesting Regional Differences TheKnot.com & WeddingChannel.com 2010 Real Weddings Survey can be broken down on a region-by-region basis across more than 80 markets. Regional highlights include:
- Wedding Spend (excluding honeymoon): $26,984
- Most Expensive Area to Get Married (excluding honeymoon): NYC (Manhattan), $70,030
- Least Expensive Area to Get Married (excluding honeymoon): Utah, $13,214
- Wedding Dress Spend: $1,099
- Percentage of Destination Weddings: 24%
- Bride’s Age: 29
- Groom’s Age: 31
- Number of Guests: 141
- Average Wedding Spend (on a per guest basis): $194
- Number of Bridesmaids: 4
- Number of Groomsmen: 4
- Length of Engagement: 14 months
- Most Popular Engagement Month: December (16%)
- Most Popular Wedding Month: June (15%)
- Most Popular Wedding Color: White/Ivory (43%)
|2010 Average Wedding Budget Breakdown|
|Category||2010 National Average Spend|
|Overall Wedding (excluding honeymoon)||$26,984|
|Catering (cost per head)||$61|
|Wedding Day Transportation||$667|
|Figures based on respondents who hired a professional vendor for the service.|
|1.||NYC (Manhattan): $70,730|
|2.||NY (Long Island, Hudson Valley and NYC Outer Boroughs): $51,811, $45,695, $44,718|
|3.||Northern/Central NJ and Southern NJ: $49,347, $36,694|
|4.||Rhode Island: $41,169|
|5.||Philadelphia, PA: $36,294|
|6.||Santa Barbara/Ventura, CA, and Los Angeles, CA: $36,233, $33,745|
|7.||Boston, MA: $35,458|
|8.||Chicago, IL: $35,389|
|10.||Southern Florida (Miami, Fort Lauderdale and surrounding areas): $33,810|
|11.||Washington, DC, Northern Virginia and Suburban Maryland: $33,727|
|12.||Orange County/Inland Empire, CA, and San Diego, CA: $31,954, $30,687|
|13.||San Francisco Bay Area, CA, and California/Nevada (Sacramento, Tahoe and Reno): $31,173, $26,567|
|14.||Baltimore, MD: $30,073|
|15.||Houston, TX: $29,129|
|16.||Pittsburgh, PA: $28,408|
|17.||Dallas, TX: $27,823|
|20.||Austin/San Antonio, TX: $26,329|
- Budget: New York City ( Manhattan) has the highest average wedding budget ($70,730), and Utah has the lowest average wedding budget ($13,214), excluding honeymoon only.
- Age: New York City (Manhattan and Outer Boroughs) has the oldest brides (32 years), whereas West Texas has the youngest brides (24 years), on average.
- Engagements: Northeast brides have the longest engagements (15.5 months), while brides from Alabama, Tennessee, Kentucky and Mississippi have the shortest (12 months), on average.
- Wedding Size: On average, Nebraska and Iowa brides still have the largest number of wedding guests (213 and 200, respectively), and Hawaii and Nevada still have the smallest number of wedding guests (82 and 59, respectively).
- Wedding Style: Hawaii has the most casual weddings, while Northern/Central New Jersey has the most formal (black-tie) weddings.
- Economy’s Effect: Brides in New Mexico, and California and Nevada ( Sacramento, Tahoe and Reno) were the most affected by the economy, while brides in Alaska and Nebraska were the least affected.
- Registry: Brides in Toledo, Ohio, Kansas and Minnesota are the most likely to register for wedding gifts (96%).
- Were 18 or older
- Had a wedding in 2010
http://www.theknot.com) is the premier media company devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the industry's #1 wedding brand, The Knot, and has grown to include WeddingChannel.com, The Nest and The Bump. Our groundbreaking community platforms and incomparable content have ignited passionate communities across the country. The Knot Inc. is recognized by the industry for being innovative in all media -- from the web to social media and mobile, magazines and books, and television and video. For our advertisers and partners, The Knot Inc. offers the consummate opportunity to connect with our devoted communities as they make the most important decisions of their lives. Founded in 1996, The Knot Inc. is made up of four major revenue categories: online sponsorship and advertising, registry services, merchandise and publishing. The company is publicly listed on NASDAQ (KNOT) and is headquartered in New York City.