BROOKINGS, S.D., March 1, 2011 (GLOBE NEWSWIRE) -- Daktronics Inc. (Nasdaq:DAKT) of Brookings, S.D., today released "Digital Billboard Content Guidelines," a free content creation guide offering tips and techniques for best design practices when creating content for digital billboards.

"When an outdoor company purchases a digital billboard, they should utilize its full capabilities," said Gina Peterson, Daktronics commercial creative services manager. "Effective digital billboard content is absolutely critical for outdoor advertising companies to realize occupancy rates they expect. We want our outdoor companies to benefit from our more than 40 years of experience in LED technology and more than 20 years as professional digital artists."

The guide, previously only available to Daktronics' customers, reveals several best design practice topics as they relate to digital outdoor displays and/or digital billboards, such as:
  • Defining composition and layout as they relate to hierarchy of communication
  • Typography readability and the effective use of an advertising campaign
  • Color and tonal contrast tips and techniques
  • Examples of dynamic content

Exceptional content combined with Daktronics' rock-solid technology creates a digital advertising powerhouse. To obtain a free copy of the guide, email, or call 888-325-7446 ext. 57220.

In addition to the new "Digital Billboard Content Guidelines," Daktronics has two other content creation industry resources available to anyone contacting Daktronics:
  • "Creating Display Content That Sells: Digital Message Display Techniques"
  • "Creating Digital Reader Board Content That Sells: For Quick Service Restaurants"

Daktronics' wide range of billboard services provides outdoor operators the essential tools to take advantage of digital outdoor. From regulatory assistance, installation management, maintenance, technical and creative services, to complete system monitoring, Daktronics has services to meet each unique outdoor operator's business model. Even more, customers can take advantage of Daktronics' content management and consulting services to ensure they maximize the full potential of digital billboard advertising.

More information about Daktronics digital billboards can be found at:


Daktronics is the world's largest supplier of large-format LED display systems, including digital LED billboards, large-screen video displays and control systems for sports and commercial venues. The company has built and installed 52,000 LED displays in more than 100 countries, and offers more than 40 years of dynamic display experience. Daktronics installed its first digital billboard in 2001. For more information about digital billboards, visit:, e-mail the company at, or call toll-free at (800) 325-8766.

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CONTACT: MEDIA RELATIONS:         Julia Angerhofer         Commercial Marketing         Tel (605) 692-0200 ext. 56779         Email

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