BOSTON (TheStreet) -- Does brand recognition correlate with stock outperformance? In the case of the, it might. They have outstanding brand power. And several enjoy lead market share in disparate industries, ranging from consumer electronics to Internet search. Each ranks in the top decile of the S&P 500, based on analysts' equity ratings. Below, the stocks are ordered by median predicted upside, from plenty to most.

5. Coca-Cola ( KO) sells beverages worldwide.

Coke's stock has risen 3.1% a year, on average, since 2008 and 22% in the past 12 months. It currently ranks as analysts' second-favorite Dow stock, receiving "buy" ratings from 80% of analysts in coverage. Stifel Financial offers the highest target on Wall Street, predicting that Coke's stock will advance 16% to $75. JPMorgan, though ranking Coke "overweight", expects a rise to $66. Coke pays a quarterly dividend of 47 cents, equal to a yield of 2.9% and a trailing payout ratio of 33%. The dividend has grown 9.5%, annually, over five years.

Coke's adjusted fourth-quarter earnings increased 7.6% to 72 cents, modestly exceeding analysts' consensus forecast. Its sales climbed 40% past $10 billion, beating consensus by 3.1%. Yet, Coke's gross margin narrowed from 69% to 67% and its operating margin contracted from 25% to 19%. Coke held more than $11 billion of cash reserves at fourth-quarter's end, compared to $23 billion of debt, for a quick ratio of 0.9 and a debt-to-equity ratio of 0.8. Coke's worldwide volume and North America volume grew 6% and 8%, respectively, during the fourth quarter.

4. Google ( GOOG) runs a search engine.

Google's stock has gained 7.8% a year, on average, since 2008 and 17% in the past 12 months. It currently ranks as analysts' 20th favorite S&P 500 stock, based on aggregate ratings, and the third-highest tech component. Of equity researchers evaluating the company, 81% advise purchasing its shares. Jefferies is the most bullish forecaster on Wall Street, predicting that Google's stock will climb 30% to $800 in the next 12 months. In contrast, Evercore, ranking Google "equal weight", expects a modest rise to $640. For a tech stock, Google is undervalued.

Google trades at a forward earnings multiple of 15, a book value multiple of 4.2 and a cash flow multiple of 18, 44%, 39% and 23% discounts to Internet software and services peer averages. Its PEG ratio, calculated by dividing the trailing P/E by analysts' terminal growth forecast, of 0.7 reflects a 30% discount to fair value. Google's adjusted fourth-quarter earnings stretched 27% to $8.75, outperforming the consensus estimate by 8.3%. Sales rose 26% to $6.4 billion, a 5.1% beat. The operating margin fell from 37% to 35%. The stock fell 2.4% in reaction to the quarterly report.

3. Apple ( AAPL) sells consumer electronics.

Apple's stock has returned 43% a year, on average, since 2008 and 73% in the past 12 months. It currently ranks as analysts' third favorite S&P 500 stock and their second favorite tech stock. Of analysts covering the company, a disproportionate 93% advocate purchasing its stock. Piper Jaffray offers the highest price target on Wall Street, expecting Apple's shares to gain another 37% to $483 in the next 12 months. Rodman & Renshaw, on the other hand, expects a marginal climb to $360, but ranks Apple "market outperform." Apple is historically undervalued.

Despite outstanding performance and top rankings, based on per-share profit, Apple is cheap. Its trailing earnings multiple of 19 represents a 24% discount to its five-year average multiple. Apple costs just 13-times forward earnings, a significant discount to technology peer investments. Its PEG ratio of 0.4 indicates a 60% discount to estimated fair value. Apple's fiscal first-quarter adjusted earnings surged 75% to $6.43, beating consensus by 19%. Its sales, up 71%, outperformed consensus by 9.5%. Apple holds nearly $60 billion of net cash (cash minus debt).

2. Target ( TGT) sells general merchandise, competing with the likes of Wal-Mart ( WMT).

Target's stock has fallen 0.6% a year, on average, since 2008. It has ascended just 1.5% in the past 12 months, underperforming retail peers. Target currently ranks as researchers' 29th favorite S&P 500 stock and their fourth favorite consumer services stock. Of equity researchers following Target, 81% advise clients to purchase its stock. Deutsche Bank, rating Target's stock "buy", expects it to appreciate 41% to $74. BMO Capital Markets more conservatively predicts a rise to $57. Target yields 1.9%. Its dividend has grown 19%, annually, over a five-year span.

Compared to its multi-line retail peer group, Target's equity is undervalued. It sells for a trailing earnings multiple of 13, a forward earnings multiple of 11 and a cash flow multiple of 7, 36%, 45% and 25% industry discounts. Target's adjusted fiscal fourth-quarter earnings rose 11% to $1.38, missing the consensus estimate by 1.4%. Its sales, up 2.4%, missed consensus by 0.6%. But, a 56 basis point improvement in the operating margin, to 8.6%, was a notable positive. Target held $1.7 billion of cash and nearly $16 billion of debt at the fourth quarter's end.

1. Visa ( V) is a credit-card company, along with rivals MasterCard ( MA) and AmEx ( AXP).

Visa's stock has dropped 4.3% a year, on average, since 2008 and has fallen 13% in the past 12 months. It currently ranks as equity analysts' 18th favorite S&P 500 stock and their third favorite financial component, based on aggregate ratings. Of researchers following the company, 85% recommend purchasing its shares. Raymond James, which calls Visa's stock a "strong buy", forecasts an advance of 52% to $112. In contrast, Wedbush expects the stock to decline marginally to $72. Visa yields 0.8% and the distribution has grown 20% in the past 12 months.

Visa's stock trades at a forward earnings multiple of 13 and a book value multiple of 2.1, 23% and 75% discounts to peer averages. It's fairly valued based on its cash flow multiple of 14. Visa's fiscal first-quarter adjusted earnings increased 26% to $1.23, exceeding analysts' consensus estimate by 2.2%. Its sales, which grew 14%, outperformed consensus by 0.7%. Visa's quarterly gross margin extended from 63% to 64% and its operating margin expanded from 60% to 61%. Visa held $7.4 billion of cash and $41 million of debt at quarter's end, for a net cash position.

-- Written by Jake Lynch in Boston.

>To see these stocks in action, visit the 5 Brand-Power Stocks With Upside portfolio on Stockpickr.


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