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NEW YORK ( TheStreet) -- "Stay opportunistic," Jim Cramer told the viewers of his "Mad Money" TV show Friday, as he celebrated the first up day on Wall Street all week, and the first time good news seemed to matter to stocks.

Cramer said his game plan for next week revolves around two big events in the technology sector, Apple ( AAPL), a stock which he owns for his charitable trust, Action Alerts PLUS , unveiling the iPad 2 on Wednesday and Salesforce.com ( CRM) bringing their CloudForce conference to New York City.

Cramer said he's bullish on anything linked to Apple, including ARM Holdings ( ARMH), Skyworks Solutions ( SWKS) and Micron Technology ( MU), as well as Salesforce.com.

Beyond technology, Cramer said investors still need to use caution. He said Range Resources ( RRC) should be attractive on Monday, but the stock has already run up 60% from its August lows. He said McDermott ( MDR), in the oil and gas construction business, is also a possibility.

On Wednesday, Cramer said he likes Joy Global ( JOYG) and Costco ( COST), although Costco has also had a big run and is fully valued.

On Thursday, Cramer said he'll be listening to Heinz ( HNZ), an iconic American brand, to hear the latest on cost inflation and how the company's expansion into emerging markets is going.

Finally, on Friday, Cramer said all eyes will be on the unemployment numbers. He said initial job claims have been trending down, but the spin remains decidedly negative on the jobs front.

Oil Reserve Bonanza

"The Bakken is rocking," Cramer told viewers, as he explained how a major oil play is afoot right here in the U.S. It's called the Bakken shale region of North Dakota and Montana, and according to recent estimates, this region has reserves of 24 billion barrels of oil.

To put that in perspective, the United States in its entirety, is thought to only have 20 billion barrels of oil remaining. That means the Bakken has just more than doubled U.S. oil reserves. Cramer said there are already 165 rigs operating in the Bakken, and could produce as much 1 million barrels of oil a day.

Cramer said the way to play the Bakken is with Hess ( HES), an Action Alerts PLUS stock. Hess owns some 900,000 acres in the Bakken region and is investing $1.8 billion in 2011 alone to develop them.

Other players of interest in the Bakken area include EOG Resources ( EOG), one of the largest producers in the region, Continental Resources ( CLR), which owns 850,000 areas in the region, and Whiting Petroleum ( WLL), which has 580,000 acres.

Cramer said investors might also want to consider Brigham Exploration ( BEXP), which has 270,000 acres in early stage development. Brigham delivered 272% year over year production growth in its last quarter alone. Cramer said Oasis Petroleum ( OAS), a pure play on the Bakken region, is also an interesting trade.

It's unknown why the discoveries in the Bakken area, and the new technologies that are drilling there, are not mainstream news, but Cramer said with so much emphasis on energy independence, its only a matter of time before a lot more oil is flowing from the Bakken shale.

With the Bakken shale fields in North Dakota and Montana representing the biggest domestic oil discovery in a generation, Cramer said it's not enough to just concentrate on the oil drillers, as a whole host of companies will benefit from this huge new source of energy.

Cramer said that Northern Oil and Gas ( NOG) contributes money and partners with drillers to help make wells successful. Northern owns some 120,000 acres of prime land in the Bakken region.

But the gorilla in the room has to be Halliburton ( HAL), said Cramer, which is seeing more demand for its services than ever before. Halliburton has the expertise and the experience needed in complex drilling situations, like those found in the Bakken and other oil shale areas. Halliburton derives 40% of its business from the hydraulic fracturing used in these areas.

Cramer said that Nabors Industries ( NBR) is another company that's coming back into favor thanks to these new discoveries. Nabors, the largest on shore driller in the U.S., is already forecasting its earnings to grow by 50% to 60%.

Finally, Cramer said Carbo Ceramics ( CRR) is worth a second look. This company makes the ceramic materials that are pumped into fractures wells to help keep the oil flowing.

"I think they're all going to make a killing," Cramer concluded.

Travel Deals Galore

In the "Executive Decision" segment, Cramer sat down with Chris Loughlin, CEO of Travelzoo ( TZOO), which is down 22% from its January highs, despite the company's sky high growth rate.

Loughlin said that Travelzoo has been around since 1998 and now employs 250 travel experts that find deals for 22 million Travelzoo subscribers.

For instance, Loughlin noted that today the site featured airfare from Washington, DC to London on British Airways for just $179 one way. He said another popular deal on the West Coast netting the company $100,000 in revenue in just a few hours.

Loughlin explained that Travelzoo is focusing more and more on local deals, which has allowed the company to deliver consistent earnings with accelerating revenues.

Cramer said that with hot IPOs like Groupon catching the attention of Wall Street, companies like Travelzoo, which have been providing similar services for a lot longer, can only become more valuable.

Lightning Round

Cramer was bullish on Lululemon Athletica ( LULU), Citigroup ( C) and Acme Packet ( APKT).

He was bearish on Netflix ( NFLX).

Closing Comments

In his "No Huddle Offense" segment, Cramer outlined a pairs trade for the energy market. Cramer said he would short ExxonMobil ( XOM) and go long Southwestern Energy ( SWN).

Cramer explained the spread between the price of oil and natural gas at 25:1 cannot be sustained forever. He said oil prices are likely to fall, which would be bad news for Exxon, and natural gas prices are likely to rise, which would be great news for Southwestern. Plus, Southwestern is also a ripe takeover target, while Exxon is lumbering giant with little production growth.

Cramer said Exxon is already up 17% on the year, and oil can't head much higher, while Southwestern shares are only up 4%, and natural gas can only head higher from here.

--Written by Scott Rutt in Washington, D.C.

To contact the writer of this article, click here: Scott Rutt.

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To watch replays of Cramer's video segments, visit the Mad Money page on CNBC.

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For more of Cramer's insights during the Lightning Round, click here .
At the time of publication, Cramer was long Apple, Hess.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for TheStreet.com, Inc., and CNBC, and a director and co-founder of TheStreet.com. All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of TheStreet.com or its affiliates, or CNBC, NBC UNIVERSAL or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither TheStreet.com, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or TheStreet.com is related to the specific opinions expressed by him on "Mad Money."

None of the information contained in "Mad Money" constitutes a recommendation by Mr. Cramer, TheStreet.com or CNBC that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the program. Mr. Cramer's past results are not necessarily indicative of future performance. Neither Mr. Cramer, nor TheStreet.com, nor CNBC guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the program. The strategy or investments discussed may fluctuate in price or value and you may get back less than you invested. Before acting on any information contained in the program, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.

Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on TheStreet.com. The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in TheStreet.com, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.

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