NEW YORK (TheStreet) -- Mabel's Labels, a Canadian online store that offers baby- and kid-friendly "sticky" labels for clothes, household items and stationery, has a good way of showing repeat customers it appreciates their business: Customers who hit a certain level of spending are invited into "Club Mabel."There are club discounts for Mabel's products, the company says, and there's always a customer of the week getting sent a handwritten note and gift bag.
|Mabels Labels has hit on a winning formula for making customers stick almost as well as their products. Much of the formula involves interacting with customers directly and through social media.|
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