(Food stocks hit by commodity inflation report updated with news that Hershey (HSY) raised wholesale prices to help offset rising input costs.)
NEW YORK ( TheStreet) -- Consumer food stocks from Hershey ( HSY) and Kraft Foods ( KFT) to McDonald's ( MCD) and Starbucks ( SBUX) say that rising commodity costs are eating into their bottom lines.
In March the United Nations' food body reported that world food prices rose 2.2% month-over-month in February to a record peak. The UN also warned that volatility in the oil markets could send global food prices even higher. February's rise marked the eighth consecutive increase since June, and was the highest since the group began monitoring food prices more than 20 years ago. The quick rise in food inflation started around seven months ago, Nicholas Colas, ConvergEx Group's chief market strategist, told TheStreet recently, building off long-term trends like the growing middle class in China and India where demand for beef and vegetable-based proteins grew disproportionately to demand for grain-based diets. Converting soft commodities like corn and wheat into protein -- think cows and poultry -- is inefficient, costly and time-consuming. Rising food prices signal producers should produce more, Colas said, but "you can't just turn a switch." It takes time to plant the corn, it must be the right time of year, and it takes time for the crop to grow.
For food and beverage companies, that means many will have to pass higher costs onto already cash-strapped consumers -- and some, like Kellogg ( K), Sara Lee ( SLE) and Panera Bread ( PNRA), already have.