NEW YORK ( TheStreet) -- The ex-dividend date for Standard Register Company (NYSE: SR) is tomorrow, February 16, 2011. Owners of shares as of market close today will be eligible for a dividend of 5 cents per share. At a price of $3.38 as of 9:32 a.m. ET, the dividend yield is 6%. The average volume for Standard Register has been 105,400 shares per day over the past 30 days. Standard Register has a market cap of $81.4 million and is part of the consumer goods sector and consumer non-durables industry. Shares are down 0.9% year to date as of the close of trading on Monday. The Standard Register Company and its subsidiaries provide business documents and related services for the healthcare, financial services, commercial, and industrial markets primarily in the United States. It operates in four segments: Healthcare, Financial Services, Emerging, and Industrial. The company has a P/E ratio of 67.2, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 23.3. TheStreet Ratings rates Standard Register as sell. Among the areas we feel are negative, one of the most important has been a generally disappointing historical performance in the stock itself. You can view the full Standard Register Ratings Report.