Van Winkle reiterated a buy rating and $50 price target on Green Mountain, and estimated that "earnings-per-share can exceed $1 for each 5% market penetration, with a 25% household penetration looking achievable."

JPMorgan analyst John Ivankoe noted in December that "such a product will be incremental to Starbucks' store sales and could easily be a $1 billion revenue opportunity for Starbucks in the U.S. alone."

Indeed, Starbucks' Wyss likened the coffee company's plans to penetrate the single-cup coffee brewing market to the impact Apple's ( AAPL) iPhones had on the smartphone market.

She told the newswire that Starbucks' options include new partnerships, expansions of its Via instant coffee line or sales of single-cup brewers in its retail outlets.

"We don't have any specific announcements at this time ... but should have information in the near future," she said.

With all this in mind, what do you think? Is a Starbucks-Green Mountain partnership a good idea or is the coffee chain better off launching its own single-cup brewing machine? Vote in our poll and see what readers of TheStreet think.

Should Starbucks partner with Green Mountain Coffee Roasters?

Yes -- partnering with Green Mountain would help Starbucks capture the 80% single-cup brewing market share Green Mountain already dominates.
No -- Starbucks can dominate the at-home brewing market without a partnership and should launch its own single-cup brewing machine.

-- Written by Miriam Marcus Reimer in New York.

>To contact the writer of this article, click here: Miriam Reimer.

>To follow the writer on Twitter, go to

>To submit a news tip, send an email to:


>>See our new stock quote page.

Get more stock ideas and investing advice on our sister site,
Disclosure: TheStreet's editorial policy prohibits staff editors and reporters from holding positions in any individual stocks.

If you liked this article you might like

These Powerful Corporate Executives Could Make a Run at the Presidency in 2020

The 10 Craziest Pumpkin Spice Items You Can Buy off Amazon

Sorry Elon Musk but Artificial Intelligence Grows Jobs: Domino's Pizza CEO

Cramer: Dominoes Are in Play Today

Ray Dalio Also Thinks AI Will Be a Killer Just Like Tesla's Elon Musk Does