By Jonathan Moreland, founder of InsiderInsights.com and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Tuesday, February 08, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Autonation (AN) Cascade Investment O 202,100 $6,239,353
Convergys (CVG) Nelson Ronald L DIR 30,000 $414,240
Nalco Holding (NLC) Pertz Douglas A DIR 7,200 $199,389
Unifi (UFI) Langone Kenneth G DIR 10,001 $176,918
SFN Group (SFN) Elbaum Steven Solomon DIR 16,649 $137,687
Center Bancorp (CNBC) Seidman Lawrence B DIR,BO 14,942 $135,225
Arvinmeritor (ARM) Newlin William R DIR 5,115 $99,521
Furniture Brands (FBN) Scozzafava Ralph P CB,CEO
DIR
25,000 $96,865
Tyson Foods (TSN) Thurber Robert C DIR 5,000 $91,950
Furniture Brands (FBN) Zimmerman James M DIR 20,000 $78,000
Source: www.InsiderInsights.com
Microsoft (MSFT) Gates William H III DIR 5,000,000 $138,540,992
Intuitive Surgical (ISRG) Duggan Robert W DIR 46,602 $15,360,007
Perrigo (PRGO) Jandernoa Michael J DIR 212,134 $15,227,226
Ross Stores (ROST) Balmuth Michael VCB,CEO
DIR
139,657 $9,653,343
Under Armour (UA) Plank Kevin A PR,CEO
DIR,BO
138,150 $8,923,620
Kellogg (K) Kellogg W K Foundation Trust BO 81,200 $4,353,027
MetroPCS Communications (PCS) TA Associates DIR 300,000 $3,880,810
Scotts Miracle Gro (SMG) Hagedorn Partnership L P BO 64,793 $3,393,458
Select Comfort (SCSS) Adage Capital Partners BO 319,200 $3,255,490
Under Armour (UA) Plank J Scott VP,BD 46,875 $3,031,093
Source: www.InsiderInsights.com

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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