By Jessica Rao, Special to CNBC.com
NEW YORK ( CNBC) -- It doesn't matter who wins the NFL Championship. Sound like heresy? Though the final teams may have an impact on how much apparel and accessories people buy, the same economic players stand to benefit each year. Starting with the host city and trickling down to T-shirt vendors and party planners, these are the real winners of the game. What's more, how big the bump is could be a good indicator of what's to come for the economy in 2011. This year, the National Retail Federation, NRF, estimates that $10.1 billion will be spent on the Super Bowl. That's up from $8.87 billion in 2010, and almost double the $5.8 billion people spent last year on Halloween.
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